This will be announced tomorrow morning. Simon Phipps, Sun’s Java guy, just IM’ed me the news.

SANTA CLARA, CALIF., — November 13, 2006 — Sun Microsystems, Inc. (NASDAQ: SUNW), the creator and leading advocate of Java(TM) technology, Monday will announce it is releasing its implementations of Java technology as free software under the GNU General Public License version two (GPLv2). Available today, are the first pieces of source code for Sun’s implementation of Java Platform Standard Edition (Java SE) and a buildable implementation of Java Platform Micro Edition (Java ME). Details are available at: at http://www.sun.com/opensource/java (on Monday morning). In addition, Sun is adding the GPLv2 license to Java Platform Enterprise Edition (Java EE), which has been available for over a year under the Common Development and Distribution License (CDDL) through Project GlassFish(TM) at http://glassfish.dev.java.net.

I wonder how Microsoft will respond.

UPDATE: Tim Bray has a lot more on this on his blog.

Oh, now I understand why Microsoft didn’t offer the ScobleShow a Zune sponsorship! Andrew Baron reveals that he was offered such but turned it down because the terms said he wouldn’t be able to say anything disparaging about Microsoft or the Zune. Since I’ve already done both, that leaves me out of the running explicitly.

Lame.

Seagate, for instance, hasn’t told me ANYTHING about what I need to say about them (they are the founding sponsor for my ScobleShow). I could say Seagate sucks. I could say they rock. Or I could say nothing.

That’s why I really appreciate Seagate.

But, while I got Seagate’s CEO listening to see what I WILL say, why don’t you have a go? Got anything to say about Seagate? Anyone have one of their new 750GB drives? I know Thomas Hawk bought two and swears by them. But, here’s the deal. I want to know if their products suck. Why? Cause I can take that feedback to their execs and say “fix this and you’ll increase your brand’s equity.” If you think someone else makes better storage devices, tell the world right here. Even better, link to your blog where we can read why.

Microsoft, I guess, still hasn’t discovered what’s magical about blogs: they let a big company listen in on the word-of-mouth conversation in a way that no one was able to before.

UPDATE: James Robertson says this isn’t the way to turn down a deal cause it blows up all bridges. I don’t agree. You define yourself and your business by the customers you fire. I’m sure that the next sponsorship deal that Andy gets offered will be a lot more like what Seagate gave me than what Microsoft usually offers.

This takes me back to what was so special about Channel 9: that the customers could write “Microsoft sucks” right on the home page and we wouldn’t pull it down.

It’s too bad that Microsoft just doesn’t put Jeff Sandquist in charge of marketing and sponsorships. There’s no way he’d have left that as part of any deal he offered.

Damn, I take a few days off of blogging and the New York Times (er, John Markoff) goes and invents Web 3.0.

Huh?

I’ve done more than 50 interviews in the past three months and collected hundreds of business cards and I’ve NEVER heard anyone talking about Web 3.0.

Why am I left out of this joke? Ahh, the joke is on me.

Well, I was talking with several Web leaders tonight (seriously, I was) and we decided that Web 3.0 just won’t do.

So, tonight, we’re announcing Web 2007.

It’s just like Web 2006 except it has more widgets. Works on Windows Vista (which will ship in 2007). Apple will make it better (they are shipping a new OS too).

In best renaming tradition, it will embrace and extend Web 2.0 and Web 3.0 concepts. So, of course, Google will put ads on it.

Ray Ozzie will demonstrate a cool application framework for Web 2007 at Mix2007. David Heinemeier Hansson will hit back with Ruby on Rails 2007

Dave Winer will build OPML 2007 for moving your feeds from Web 2.0-oriented RSS readers to Web 2007-oriented RSS readers. Of course, RSS 2007 is the same as RSS 2006, but wait until you see Atom 2007!

Now, the important stuff. We need a “ready for Web 2007” logo. Someone needs to design new rounded-corner graphics.

But, Valleywag nailed this — there’s no story here. So, move along.

Whatever the geeks are inventing it won’t be first seen in the New York Times and it probably won’t be called Web 3.0.

How did this get on the front page of the New York Times, though?

Other news here on Web 2007:

VC Peter Rip says the recombinant Web is coming. I agree with him, by the way, about Web 2.0 Summit. There weren’t many geeks there. Lots of CEOs and VCs, though. For a guy like me who wants to get those people on camera, it was pretty good.

Ross Mayfield says that Web 3.0 will be known as a marketing disaster.

Greg Linden says “cut the “Web 3.0” hype. MY NOTE? Oh, wait Greg, until you see Web 2007 hype. It’ll take the Web 2.0 hype and multiply it by the Web 3.0 hype. It’ll be like “hype squared!” Heheh. Damn, I’m almost hyped up enough to create a PowerPoint presentation and start going up and down Sand Hill Road and see if I can get a Web 2007 company funded without having a product, a team, a business model, or, even, a blog. GASP. Can Scoble do it? 😉

Dave Winer asks “does hype ever go out of style?”

The rest of TechMeme goes link happy, which, might just be what the New York Times was going for. So “Web 2.0.”

Web 2007 will be about what DOES NOT get linked to. Steve Gillmor style. I wonder if the New York Times can sense the gesture I’m sending it? Note I didn’t link to the Times.

Of course Dan Farber will write about Web 2007 and Nick Carr will say it’s irrelevant.

Oh, Nick reminded me to get a URL. Damn, Web2007.com is already gone.

I’m going back to do more chores for Maryam. You all have fun with this whole Web thing, OK? In the meantime I’m preparing a bevy of stuff for ScobleShow, which is the first approved Web 2007 site. Well, we will be as soon as we turn on our new API, our new iTunes/iPod feed, our new rounded corner graphics, our new social networking program, and our new hype machine which will be covered in next week’s New York Times.

Sigh.