Why I do long videos and tell mass audiences to go elsewhere

Andrew Bourland notices that the way to build an audience is to do short videos. Beet.TV is kicking my a&&.

But, as Kathy Sierra teaches us, it’s not all about size of audience. I used to get that request over at Microsoft all the time.

See, you assume I’m going after a mass audience. If I were I would have posted my “Surfing porn shootout: Firefox 2 vs. IE 7” post already. THAT would have gotten a mass audience. Of course it would earn me a divorce, too. 🙂

Instead I post long videos of Thomas Hawk shooting pumpkins. THAT will NEVER get a mass audience. First of all it’s only going to be interesting to people who care about photography and, even worse, only to those who have digital SLRs.

Same thing when I get a startup or a team from a big company on. How many people REALLY care about RSS readers, for instance? Not many. Probably less than 1% of the overall market.

I’d love to have the passionate ones. That’s who I do my show for.


Trouble in the pumpkin patch (photowalking #2 now totally uploaded)

We start out with almost getting kicked out of the pumpkin patch, but it definitely gets better from there. That’s the third part of the second photowalking. Definitely the longest, but that’s cause photographer Thomas Hawk has a thing for tractors. I’ll let him explain.

Oh, Dave Winer, I agree with you that Thomas does great work. If you wanna see how, just come along with us on a photowalk!

It’s like “Diggnation meets Canon.” Nikon makes an appearance too, thanks to Podtech salesguy David Alpert, who was tagging along.

Oh, and at the end Thomas shows off his new Moo Cards (photo business cards). Those things are cool.

Here’s the complete Half Moon Bay pumpkin patch photowalking Tour so far:

Part 1, cleaning his sensor.
Part 2, discovering the pumpkins
Part 3, tractors, pumpkin pie, and more.
The blog post by Thomas explaining all this with links to 60 high res images we made while shooting this video.