How to get your company on TechCrunch

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Guy Kawasaki has an interview with TechCrunch’s Mike Arrington where he talks with Mike about how to get covered there.

First of all, why are we focusing only on one person? Personally, if your product is so hot then go to the Z list, get them to write about it. Mike and I both watch hundreds of blogs and Digg. If something interesting is going on we’ll hear and write about it.

But the real way? Show up at conferences and geek events where Mike is at. Show him a demo of your product. But only do that if it totally kicks ass.

I saw a few things this week. Like.com was the best so far.

Translation: make something worthy of TechCrunch. If you do that, you’ll get on.

Wanna be on the ScobleShow? Show up at the lobby of Web 2.0 Summit tomorrow at 10 a.m. — I’ll be there with my video camera.

Published by Robert Scoble

I help entrepreneurs build their technology business' story, help with getting ready for investors, with other launch plans, and many other strategic things that can help your new startup. Call to talk: +1-425-205-1921 (text first).

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39 thoughts on “How to get your company on TechCrunch”

  3. Pingback: Making the Pitch to TechCrunch » Personal Insights on Web 2.0, Blogging, and Business

  12. It really was a great video- it’s amazing that Arrington gets 40 requests a day from companies that want to be covered. Perhaps someone should start a TechCrunch Jr. blog that covers the 2nd tier of web 2.0 startups that TechCrunch Sr. can’t get to?

    Like

  13. It really was a great video- it’s amazing that Arrington gets 40 requests a day from companies that want to be covered. Perhaps someone should start a TechCrunch Jr. blog that covers the 2nd tier of web 2.0 startups that TechCrunch Sr. can’t get to?

    Like

  14. Drew: I get a TON that I don’t have time to do either. It’d be great to do something like that.

    But, really, why does this all need to be centralized anyway?

    Really what companies need to do is start blogging and then just link to TechCrunch. The trackback will show up and then everyone can check out the cool new thing.

    I’m suprised so few marketers get this.

    Like

  15. Drew: I get a TON that I don’t have time to do either. It’d be great to do something like that.

    But, really, why does this all need to be centralized anyway?

    Really what companies need to do is start blogging and then just link to TechCrunch. The trackback will show up and then everyone can check out the cool new thing.

    I’m suprised so few marketers get this.

    Like

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  20. Robert-
    I don’t know how guys like Arrington and yourself deal with so much e-mail.

    I don’t think information has to be centralized- but I do think that there is value in centralization. The masses aren’t geeks like you and me and scroll through all the trackbacks to find interesting sites. I’m willing to bet someone will attempt to create a blog highlighting the next tier of companies that Techcrunch is not getting to. Who does it successfully is the larger question in my mind.

    Like

  21. Robert-
    I don’t know how guys like Arrington and yourself deal with so much e-mail.

    I don’t think information has to be centralized- but I do think that there is value in centralization. The masses aren’t geeks like you and me and scroll through all the trackbacks to find interesting sites. I’m willing to bet someone will attempt to create a blog highlighting the next tier of companies that Techcrunch is not getting to. Who does it successfully is the larger question in my mind.

    Like

  22. 40 emails per day is not too bad. I wonder how many of them are duplicates from same company or product. Techcrunch has the stuff to research and sort them out.

    Agree with Robert. Companies should blogging. Grow their community. Focus on building a good product that wow users. Bloggers will find you. Why few marketers can’t think of trackback on Techcrunch?

    About 2nd tier Web 2.0 Startup didn’t make it to Scoble or Techcrunch. http://www.thewebsig.com will consider provide space for product demo during networking hour. We will be strict on our selection.

    1. Must be strong in
    A. Technology
    B. User Interface
    C. Features
    D. Or major breakthrough in innovation
    2. Must be useful
    Optional:
    3. Provide resources for Developers and Designers
    4. Allow Developers and Designers to contribute
    5. Enable Webmasters to generate revenue

    I eyeball thousands of sites in my past life. I have done countless of usability sessions. Any Web 2.0 startups would have to pass my “eyeball” unless they sponsor us.

    So there are still hopes for 2nd tier startups especially those are far far away from SV. We get you in no matter how far you live and work.

    Like

  23. 40 emails per day is not too bad. I wonder how many of them are duplicates from same company or product. Techcrunch has the stuff to research and sort them out.

    Agree with Robert. Companies should blogging. Grow their community. Focus on building a good product that wow users. Bloggers will find you. Why few marketers can’t think of trackback on Techcrunch?

    About 2nd tier Web 2.0 Startup didn’t make it to Scoble or Techcrunch. http://www.thewebsig.com will consider provide space for product demo during networking hour. We will be strict on our selection.

    1. Must be strong in
    A. Technology
    B. User Interface
    C. Features
    D. Or major breakthrough in innovation
    2. Must be useful
    Optional:
    3. Provide resources for Developers and Designers
    4. Allow Developers and Designers to contribute
    5. Enable Webmasters to generate revenue

    I eyeball thousands of sites in my past life. I have done countless of usability sessions. Any Web 2.0 startups would have to pass my “eyeball” unless they sponsor us.

    So there are still hopes for 2nd tier startups especially those are far far away from SV. We get you in no matter how far you live and work.

    Like

  26. Funny how the blogosphere and all the cutting edge stuff we are allegedly doing is evolving into the same old game that’s always been played?

    Kinda sad. But meh, reality.

    Like

  27. Funny how the blogosphere and all the cutting edge stuff we are allegedly doing is evolving into the same old game that’s always been played?

    Kinda sad. But meh, reality.

    Like

  28. Robert:
    Ben Elowitz and I are going to get you started. I am keeping my word. Didn’t I say I am going to take care of you.

    Which url do you prefer?
    scobletv.wetpaint.com
    scobleizer.wetpaint.com

    On the PR request wiki which url do you prefer?
    dontemailscoble.wetpaint.com
    scobleprsubmit.wetpaint.com

    This is a proposed Social Media Press Release format. Would this work for you?

    Click to access smprtemplate.pdf

    Like

  29. Robert:
    Ben Elowitz and I are going to get you started. I am keeping my word. Didn’t I say I am going to take care of you.

    Which url do you prefer?
    scobletv.wetpaint.com
    scobleizer.wetpaint.com

    On the PR request wiki which url do you prefer?
    dontemailscoble.wetpaint.com
    scobleprsubmit.wetpaint.com

    This is a proposed Social Media Press Release format. Would this work for you?

    Click to access smprtemplate.pdf

    Like

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  35. Awwww….We were not at Web 2.0 today. What shows are you heading to over the next few weeks? Will you be there with the big HD? :-).Hey and we are always up for drinks at the Ritz in Half Moon Bay!

    You know what it is about in this world? Developing relationships and doing stuff! You know what I did? I started doing events like RSS Winterfest and later the Podcast Hotel. That’s how I met Robert and folks like Marshall Kirkpatrick,, who wrote about us in TechCrunch this week. All those events, meeting people, talking about issues…it all comes together when you decide to get out and meet folks. And the best part? Without being too corney, a lot of these folks have become friends. Just sending an email to a well-known blogger is not going to cut it. You have to get out there and do something. Start a blog, do an event, podcast — that’s where the relationships develop.

    Like

  36. Awwww….We were not at Web 2.0 today. What shows are you heading to over the next few weeks? Will you be there with the big HD? :-).Hey and we are always up for drinks at the Ritz in Half Moon Bay!

    You know what it is about in this world? Developing relationships and doing stuff! You know what I did? I started doing events like RSS Winterfest and later the Podcast Hotel. That’s how I met Robert and folks like Marshall Kirkpatrick,, who wrote about us in TechCrunch this week. All those events, meeting people, talking about issues…it all comes together when you decide to get out and meet folks. And the best part? Without being too corney, a lot of these folks have become friends. Just sending an email to a well-known blogger is not going to cut it. You have to get out there and do something. Start a blog, do an event, podcast — that’s where the relationships develop.

    Like

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