Sun Microsystems hosts virtual press conference

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Eric Rice has a podcast with Philip Rosedale, CEO of Linden Lab, John Gage, Sun Microsystems, and Chris Melissinos. It’s a Sun Microsystems’ press conference in Second Life. Thanks to Shannon Clark for letting me know.

This is very cool, but one problem: you can only get about 100 people into one press conference. So, if something is really hot you’ll make lots of people mad unless you take video out of Second Life. Even then some will get mad that the can’t get into the main event.

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14 thoughts on “Sun Microsystems hosts virtual press conference”

  5. Actually, live streaming audio was available for far more than the physical space. But then again, don’t most venues have limits?

    Now I guess we should ponder the Darkstar project… wonder what that might mean for not only Second Life, but our brethren in World of Warcraft. Or PS3. Or Wii. Or…

    …Xbox 360 Live.. hmmmmm.

    John Gage wasn’t just there doing a dog and pony btw, he was paying attention to people. He was interactive. He addresed people by name. Chris is a gamer. And Philip is a given.

    Now you gotta wonder what happens when you start doing math. All this stuff going on in a virtual-world-that-no-one-groks-that’s-not-a-game. A sandbox. An MMO. A social network. Economies. Intellectual Property ownership. Streaming media. On-demand media.

    Then there’s that little thing called the video game industry, that little world of all media, interactive media, cutting through every demographic.

    Billions of dollars.

    Imagine if every networked game on every platform, mobile or otherwise, console or desktop, had what I described above as a wingman.

    Play Halo or Build Halo. Do both.
    Hang out in Madden and watch the game. Grab some Adidas, play some ball.
    Go to a safehouse in Grand Theft Auto, listen to some live music.

    Interesting the ‘platform’ or ‘operating system’ analogies that fly around when people try and deconstruct Second Life. For me, it’s the concept that mirrors how we reacted to people saying ‘we produce, you consume’. We didn’t like from publishing. Or Radio. Or Television.

    We started blogging. We started podcasting. We started videoblogging. Because we had enough. It’s *our* turn, now.

    Is gaming any different? Some might say it’s too early to tell. But I’m thinkin’…

    …yeah.

    Like

  6. Actually, live streaming audio was available for far more than the physical space. But then again, don’t most venues have limits?

    Now I guess we should ponder the Darkstar project… wonder what that might mean for not only Second Life, but our brethren in World of Warcraft. Or PS3. Or Wii. Or…

    …Xbox 360 Live.. hmmmmm.

    John Gage wasn’t just there doing a dog and pony btw, he was paying attention to people. He was interactive. He addresed people by name. Chris is a gamer. And Philip is a given.

    Now you gotta wonder what happens when you start doing math. All this stuff going on in a virtual-world-that-no-one-groks-that’s-not-a-game. A sandbox. An MMO. A social network. Economies. Intellectual Property ownership. Streaming media. On-demand media.

    Then there’s that little thing called the video game industry, that little world of all media, interactive media, cutting through every demographic.

    Billions of dollars.

    Imagine if every networked game on every platform, mobile or otherwise, console or desktop, had what I described above as a wingman.

    Play Halo or Build Halo. Do both.
    Hang out in Madden and watch the game. Grab some Adidas, play some ball.
    Go to a safehouse in Grand Theft Auto, listen to some live music.

    Interesting the ‘platform’ or ‘operating system’ analogies that fly around when people try and deconstruct Second Life. For me, it’s the concept that mirrors how we reacted to people saying ‘we produce, you consume’. We didn’t like from publishing. Or Radio. Or Television.

    We started blogging. We started podcasting. We started videoblogging. Because we had enough. It’s *our* turn, now.

    Is gaming any different? Some might say it’s too early to tell. But I’m thinkin’…

    …yeah.

    Like

  7. I think right now the deal with SL pressconferences or any bigger event with big names is that they are more approachable to everybody than usual press conferences are. So many SL residents could ask their questions (and sometimes they are also of more interest that the questions by the normal press people).
    This especially happened at the interview at the CNET plot after which they even stayed around a bit to discuss some details of Project Darkstar.

    I personally think that this sort of conversation might not only help SL residents but maybe also the companies or artists themselves as it’s more of a connection to the base.

    So regarding the limits: Yes, the venue had limits but in other respects it was more open (also you don’t need to travel to attend). And in the future maybe someday even the avatar limit will be higher (either in SL or in another virtual world).

    Eric: Regarding Project Darkstar I am not sure it really will mean what you describe. For now it just looks like some sort of Java framework which makes programming multi-player games (backend probably) easier. But only if you happen to program in Java so far and when it’s cool I’d rather see this to be more open to other languages as well.

    But I only read some summary about it so far but migth read more later.

    Like

  8. I think right now the deal with SL pressconferences or any bigger event with big names is that they are more approachable to everybody than usual press conferences are. So many SL residents could ask their questions (and sometimes they are also of more interest that the questions by the normal press people).
    This especially happened at the interview at the CNET plot after which they even stayed around a bit to discuss some details of Project Darkstar.

    I personally think that this sort of conversation might not only help SL residents but maybe also the companies or artists themselves as it’s more of a connection to the base.

    So regarding the limits: Yes, the venue had limits but in other respects it was more open (also you don’t need to travel to attend). And in the future maybe someday even the avatar limit will be higher (either in SL or in another virtual world).

    Eric: Regarding Project Darkstar I am not sure it really will mean what you describe. For now it just looks like some sort of Java framework which makes programming multi-player games (backend probably) easier. But only if you happen to program in Java so far and when it’s cool I’d rather see this to be more open to other languages as well.

    But I only read some summary about it so far but migth read more later.

    Like

  9. Tao, I actually got a lot of good nerdy details from the interview he did with CNET afterwards, where (IIRC) you can use pretty much any flavor of development. I’ll be waiting to re-read that, even though I’m not developer type.

    Like

  10. Tao, I actually got a lot of good nerdy details from the interview he did with CNET afterwards, where (IIRC) you can use pretty much any flavor of development. I’ll be waiting to re-read that, even though I’m not developer type.

    Like

  13. Okay – this is completely self-serving as they are a client and Robert, I hope you don’t object to the comment…But I think SL is cool…

    SecondLife is a lot of fun, great PR-value, a neet way to try a different way to engage. Intel is doing something fun tomorrow in NYC. Versu Richelieu a great SL developer will build a SL world while sitting in s a storefront window on 38th and 5th Avenue for 72 hours.

    There will be alive video stream starting tomorrow morning.

    http://www.nyclivewindow.com/

    Is it a gimmick? Absolutely. Will it gain interest hopefully much of it tied back to Centrino Duo? I hope so. Is it an experiment – also absolutely.

    We’ll see how it goes (I think Versu’s last task is to create the “portal” in SL connecting her new world with the outside world. That will be her dorway to leave the real-world window.

    Like

  14. Okay – this is completely self-serving as they are a client and Robert, I hope you don’t object to the comment…But I think SL is cool…

    SecondLife is a lot of fun, great PR-value, a neet way to try a different way to engage. Intel is doing something fun tomorrow in NYC. Versu Richelieu a great SL developer will build a SL world while sitting in s a storefront window on 38th and 5th Avenue for 72 hours.

    There will be alive video stream starting tomorrow morning.

    http://www.nyclivewindow.com/

    Is it a gimmick? Absolutely. Will it gain interest hopefully much of it tied back to Centrino Duo? I hope so. Is it an experiment – also absolutely.

    We’ll see how it goes (I think Versu’s last task is to create the “portal” in SL connecting her new world with the outside world. That will be her dorway to leave the real-world window.

    Like

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