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On Monday AMD announced a new chip. Code-named “Barcelona.”

As part of the press tour they did they invited me to have a chat with Hector Ruiz, AMD’s CEO.

Thanks to Rocky Barbanica for running the cameras and doing the editing here. Two-camera shoots sure look nice!

I loved when one of the PR team noted “you guys sure setup fast.” Turns out other video crews need an hour to setup. We were ready to go in a couple of minutes. I love that Rocky is able to run two cameras, keep audio going, and do all the editing. We’re working on stepping up our game and this is a hint of things to come.

Why is getting in and out fast important? Because we only had a few minutes of his time. Getting invites back to talk again with people like Hector hinges on not being a pain-in-the-ass to deal with.

Hector is a guy I could spend a lot of time talking with. I wish I had asked a few questions about his background. But when you have only a few minutes you tend to stay on topic and today that topic is datacenter-oriented 64-bit quadcore chips.

I try to learn something from these interviews and heard a term I hadn’t heard before. Turns out that AMD is planning on putting a lot more on processors in the future than just transistors.

Hope you enjoy.

If you don’t know who Hugh is, you probably haven’t been reading my blog for long.

One thing that sets great blogging apart from other kinds is whether or not the author’s true personality comes through. On this post Hugh’s personality comes through big time.

I treasure my few examples of Hugh’s work.

Thank you Hugh for everything you do, hope we see another 10 years out of you.

A few people have been asking me to try out Bloglines (which just got a nice update) and NewsGator (which also just got a nice update).

Both of these are very capable news readers. Both of them arguably have some things that are a lot better than Google Reader. So what do I say when people want me to switch my reader away from Google Reader?

I answer “it’s too late.”

Why?

I have about 7,200 reasons. All in my link blog. (UPDATE: earlier I said I had 300,000 readsons, but I’ve gone through about 300,000 items to find about 7,200 items).

Oh, and a few more rumored to be on the way.

Anyway, for the past year now I’ve been reading tons of feeds (I’m up to 832 now) and I’ve been putting about 600 posts a month into my link blog.

That is turning into an awesome database for doing research on. Especially now that I have search. Here’s some tips on how to use search for my link blog.

It has almost no noise, just much of the best blogging that’s been done over the past year in the technology field. But, whenever I think about moving feeds to a new reader I start thinking of that database and start thinking about the value it has to me as a way to search back on what caught my eye over the past year.

I’m locked into Google. Big time.

What keeps you locked into your feed reader?

Oh, here’s some other interesting numbers about Google Reader.