Back in 2004 I wrote Bill Gates a letter telling him how to compete with the iPod. I said to design it in public view with everyone’s help. I was called a massive idiot back then.
It has totally shocked me that more companies haven’t taken my advice. This weekend shows that things are changing and that my advice in 2004 is now being heeded.
1. Bug Labs is working with famous design firm IDEO and is designing its UI in public eye. VC Fred Wilson reported that on his blog this weekend.
2. TechCrunch is designing a Tablet PC for less than $300. Mike Arrington gave a report on that this morning.
This is huge and is only going to get bigger. Thanks to companies like PCH in Shenzhen, China, and Twitter and friendfeed (where you can have conversations with thousands of people in live time) we’re going to see new companies spring up and design products and build brands.
Is Techcrunch a blog anymore? Or did it just become a consumer electronics brand?
Or, even better, if you read my comment over on TechCrunch maybe TechCrunch isn’t a brand at all. Maybe they’ll charge you to put YOUR brand on the Tablet PC.
After all, you can already get camcorders with your own image on them (Jeremy Toeman showed me his and it’s very cool) so why not get your own brand on everything?