Visiting USC and seeing the future of animation and entertainment

How is the entertainment industry going to change in the 2020s?

To get a taste, and as part of our research tour to see how the world is about to change, Infinite Retina’s CEO, Irena Cronin, and its Chief Strategy Officer, Robert Scoble, meet with University of Southern California student Sagar Ramesh and get a tour through its MXR lab.

This is where students do Spatial Computing research and is only one of such labs at USC.

Here he walks us through his student project, called Ollie, which lets VR wearers animate things in a virtual world in VR. He let Scoble’s son, Ryan, play it and he discovers it along with you thanks to our new 360-degree camera. You can sign up to get the beta for free at

This is the first part of our tour through Los Angeles and some things are worth noting. First, this is the cinematic school at USC. Note that they have many labs aimed at teaching its university students about the future of film making, which, as you can see here, won’t have anything to do with flat screens. They know that in the future you will enjoy entertainment with glasses that let you see entertainment all around you.

The camera I’m holding, an Insta360 Evo which costs about $400, is a good example of how media and entertainment is about to change. Soon movies will be captured by new devices, more on that soon as we share a tour to a high-tech movie studio that Intel built for the Hollywood industry.

Second, they are going to let media makers do advanced animation just by dragging and dropping. This lets animators do much more advanced animations with very little work compared to older techniques. Even if “flattened” for older distribution methods (like TV or a movie screen) like we flattened our 360-degree camera here to a 1080p, this has deep implications on the costs of future animated movies or shows.

Third, students like Ramesh will continue work on projects like this by starting new companies and as they see markets evolve, will need many more workers with newer 3D skills. So, that has deep implications for investors, and anyone who wants a job in Hollywood. People like Ramesh are great to know because they are showing us the way.