David Newberger is onto something. His blog has gotten much more interesting since he’s started doing interviews. has Mike Rundle CDO of the 9Rules Network; Doc Searls; me; VC Jeff Clavier; and recently had Jennifer DeGraffenreid on Native American Media. He doesn’t do podcasts or vlogs or anything like that. Just emails 10 questions and asks for answers.
Great idea for corporate bloggers. In fact, if I were telling a company what to do, advice now would be:
1) Get an RSS aggregator.
2) Read 50 blogs for at least two weeks that interest you.
3) Interview at least five of those bloggers.
That will get you to start thinking about blogging as a listening device rather than something that you can use to get your message out.