Saga: the contextual app that shows us what Google Glasses could do, albeit today

Saga just launched.

What is it?

A new kind of mobile companion. It studies what you do. How you do it. When you do it. Where you do it. Who you do it with. It’s an app that studies your context and builds an intelligent companion.

Yes, it’s iPhone only today, but will come to Android soon.

Here founder Andy Hickl shows me the app and explains to me what it does, and how it’ll protect my privacy.

This app, after you run it for a while, tells you all sorts of stuff about you, and your day coming up.

It competes with a bunch of things. Including Siri, PlaceMe, and others. I’ll give a more full report in about a week.

Speaking of apps that gather your contextual information, like Saga does, we’re writing a book on this new genre of apps and services called “The Age of Context.” Shel Israel, over on Forbes, posted our table of contents. We’d love to know what you think about that. Are we on the right track? If not, what do we need to put in the book or take out?

The press is covering this. Here’s Venture Beat’s report. Here’s Fast Company. GigaOm’s report.


5 thoughts on “Saga: the contextual app that shows us what Google Glasses could do, albeit today

  1. Oh forgive my newspeak soul. But growing up on 1984 and Fahrenheit 451 etc. My dystopia paranoia is growing in massive amounts! Utilitarian society and the like …big brother imminent…le sigh yet paradox be I will embrace my childish urge to have this apparently ASAP and chalk it up to my idiosyncratic craziness


  2. Privacy is a huge issue, and it’s very easy to tell your users how sacred it is.

    But if they sell the company–and isn’t a big, quick exit always the goal–then all bets are off.

    Or, as the privacy policy notes: “We will not share the personal information we have collected from you, except…in connection with any merger, transfer or sale of company assets, financing, acquisition, or similar transaction or circumstance…”

    I don’t think the vast majority of users ultimately care much about their privacy, but going around and telling everyone that you are trustworthy simply because you’d never ever sell their personal data is a bad habit of getting into.


  3. Robert, great interview and awesome concept. Absolutely freaky but I think I’m getting over it already. This will be very convenient at so many levels.

    I wonder how contextual platforms and apps will evolve to capture not only the actions we perform (the what and where), but also the reasons, motives, emotions behind them (the why). Recommendations and suggestions would get really accurate then.

    BTW, do you have any Invitation or VIP Code available for Saga? Just installed it, but can’t try it out just yet.


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