The Facebook iPad app maker: Friendly

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I shot this for my dad, who just got an iPad and just got on Facebook. I helped him yesterday get his account setup. It’s interesting bringing a new family member onto Facebook.

Things we take for granted, like adding a profile photo, are fairly difficult for new social network users. I keep a photo of myself on all my devices so I can get one up quickly, but he didn’t have a photo of himself on his iPad.

Other things I understand deeply that he doesn’t? What happens when you “friend” someone. He had never done it before and didn’t understand the consequences of doing that. He didn’t know his news feed would change, for instance, or that that person would be able to see everything he puts up on his profile.

Heck, we haven’t even started to cover what privacy settings he should change.

Anyway, one problem on the iPad is that there isn’t an official Facebook app. That doesn’t seem to be a problem, right, but because the web page isn’t designed for touch it can sometimes be frustrating.

In this interview I meet the developer behind Friendly, Cyril Moutran, co-founder of Oecoway, and we get a good demo of what Friendly does for iPad and we also talk about why he only develops apps for iPad and is skeptical about other platforms, like Android or WebOS.

You can get Friendly on iTunes here.

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Published by Robert Scoble

I help entrepreneurs build their technology business' story, help with getting ready for investors, with other launch plans, and many other strategic things that can help your new startup. Call to talk: +1-425-205-1921 (text first).

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3 thoughts on “The Facebook iPad app maker: Friendly”

  1. this is pretty interesting, will this mean that apps in facebook be accessible in this? i use a time tracking app thats really helpful, one form tsheets, im really looking forward to maximize on the iPad

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  2. I agree with the camera and more memory sentiment whole heartedly. I struggled a lot with the small memory footprint on my own app ( http://ow.ly/41hqF ). As for the Facebook interface, I am definitely going to look at Friendly, because the native FB interface is decidedly unFriendly. I say that from the point of view of a UI/UX designer. The FB concept itself is unquestionably awesome, but the usability of the native web UI needs work for both mom’s and dad’s AND the rest of us.

    //Scott

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  3. The one thing all the non FB iPad apps lack is support for friend lists. For heavy users with lotsmof friends they are no good.

    –*Rob

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