If you read Techcrunch they love pretty much any startup, but they dedicated more words and images to this one than usual: Buuteeq. Sarah Lacy, there, wrote that it’s a cool company with an awful name. What does it do? Helps independent hoteliers market themselves online. So, I sat down with Forest Key, founder, to learn more about it. It is indeed impressive and I learn a lot about how hotels market themselves.