First look: Research.ly shows power of Twitter’s publicness for brand and journalism research

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Why should we let it all hang out?

It’s something we’ve been arguing about lately as Facebook becomes more and more powerful. After all, if I say I like music by Neil Young on my Facebook status message (assuming I’ve set my privacy so that only my friends and family can see my messages) then you can’t study my behavior or beliefs and you certainly can’t look through all of Facebook and find all users who’ve said they like Neil Young.

But if I said the same thing over on Twitter you can build systems to show who has liked Neil Young. Today Research.ly turned on a system that gives people very powerful access.

The Next Web said “Research.ly: Twitter analytics, sentiment and trend tracking done right.”

I totally agree.

When you watch the exclusive video I did with Research.ly’s founders, you’ll see just how powerful this service is. You can look for items in real time, and filter out the non-important ones, looking at just the people you’re following, if you want, or all Twitter users, or just the people following your account. I’m following about 27,000 geeks, for instance, so using Research.ly is very awesome because I can see just what they are talking about in the news.

For brands this is going to be invaluable.

Read the Next Web report and watch the video I did. Make sure your social media guru sees this. It’s very significant.

Unfortunately it’s not free, will cost about $99 a month to get started, but for brands (and for journalists) who want to be able to instantly see what people are talking about — filtered and graphed — this is crack. I’m going to pay the fee because it’ll let me do journalism with Twitter that other people won’t be able to do, especially when added to tools like Storify or Curated.by.

What do you think?

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Published by Robert Scoble

I help entrepreneurs build their technology business' story, help with getting ready for investors, with other launch plans, and many other strategic things that can help your new startup. Call to talk: +1-425-205-1921 (text first).

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15 thoughts on “First look: Research.ly shows power of Twitter’s publicness for brand and journalism research”

  1. At first blush, looks like wow + Holy Grail.

    Biggest thing is going to be cutting through the clutter – the bots, the spam, the MLM crap – and adding real value.

    I REALLY like. Thanks for the tip.

    Like

      1. Hi Dan,

        We love to see curious college students interested in ReSearch.ly, and we understand issues surrounding affordability. So to celebrate our first week live, we’re offering the chance to extend your free trial for up to 3 months! With Publish and Play, for every ReSearch.ly result that you publish on Twitter, we’ll extend your free trial for an additional day, for up to 90 days. More info can be found here: http://blog.peoplebrowsr.com/blog/?p=417

        We’d love for you to have the opportunity to deep dive into search on ReSearch.ly, and if you have any additional questions, please reach out to us!

        Cheers,
        The PeopleBrowsr Team

        Like

    2. Hi, thanks for your comment about affordable options. To celebrate our first week live, we’re offering the chance to extend free trials for up to 3 months. We want people to deep dive into search to experience the value behind ReSearch.ly. With Publish and Play, for every ReSearch.ly result that you publish on Twitter, we’ll extend your free trial for an additional day, for up to 90 days. More info can be found here: http://blog.peoplebrowsr.com/blog/?p=417

      We believe there’s value for freelance journalists, and students, and want to provide these communities with accessibility. We hope that you are enjoying your ReSearch.ly trial, and if you have additional questions, please let us know as we’re here to help!

      Cheers,
      The PeopleBrowsr Team

      Like

  3. It would be more than interesting to see a meta analysis, and as such a categorized directory of frequent twitter users by Job Title, Industry they work in, Topics they frequently tweet about, and Location. Maybe that would require more than Twitter as a data source – say Linkedin too? In addition some smart semantic parsing as opposed to mere content search?

    Like

  5. I’ve been talking to the founder of http://www.collecta.com since we both attend Twiistup and various events in LA for tech, and you can essentially use his service for free to do a lot of the same kinds of things.

    So there are a lot of features that go above and beyond the Twitter hash tag search, but there are many sites that handle these kind of peripheral services for free. Collecta.com is probably my favorite since I have a line of communication with the founder.

    Like

  6. I’ve been talking to the founder of http://www.collecta.com since we both attend Twiistup and various events in LA for tech, and you can essentially use his service for free to do a lot of the same kinds of things.

    So there are a lot of features that go above and beyond the Twitter hash tag search, but there are many sites that handle these kind of peripheral services for free. Collecta.com is probably my favorite since I have a line of communication with the founder.

    Like

  8. Love the service think is a very important step although an expensive one as well. Because the 99 version will not be enough for real data. Data that you can search on again and again. Say you are using this service for 2 years. With the 99 version you can’t go back to two years that can be very useful within organisations.
    Looking forward to the marriage between website analytics software, SCRM, social media tools like hootsuite and services like research.ly. This will bring really mind blowing power to your vingertips.

    Some great challenges:
    – Language barrier, the online world is so much bigger then English alone and a lot of companies are multilingual working in a global world. (real time translation and language analitics needed)
    – Closed but important systems. They are dependent on their cooperation. This is a weakness. I could think of twitter saying that they have to pay bigtime to the firehose feed. Without it the service is dead. This should be a nr1 revenue stream for twitter.

    Like

    1. Hi Erik,

      Thanks for your comment; we’re glad to hear that you love the service! It’s true that access to our customized services & added-features package offer much more in-depth insights & analysis with historical data.

      We’d love to hear how you’re using ReSearch.ly, and any questions or comments you may have. It’s been a week since launch and to celebrate, we’re offering extended free trials. We want to give everyone in the community a chance to deep dive into search with our Publish and Play promotion. For every ReSearch.ly result that you publish on Twitter, we’ll extend your free trial for an additional day, for up to 90 days. More info can be found here: http://blog.peoplebrowsr.com/blog/?p=417

      We hope that you are enjoying ReSearch.ly and if you have additional questions, please let us know, as we’re here to help!

      Cheers,
      The PeopleBrowsr Team

      Like

    2. Hi Erik,

      Thanks for your comment; we’re glad to hear that you love the service! It’s true that access to our customized services & added-features package offer much more in-depth insights & analysis with historical data.

      We’d love to hear how you’re using ReSearch.ly, and any questions or comments you may have. It’s been a week since launch and to celebrate, we’re offering extended free trials. We want to give everyone in the community a chance to deep dive into search with our Publish and Play promotion. For every ReSearch.ly result that you publish on Twitter, we’ll extend your free trial for an additional day, for up to 90 days. More info can be found here: http://blog.peoplebrowsr.com/blog/?p=417

      We hope that you are enjoying ReSearch.ly and if you have additional questions, please let us know, as we’re here to help!

      Cheers,
      The PeopleBrowsr Team

      Like

    3. Hi Erik,

      Thanks for your comment; we’re glad to hear that you love the service! It’s true that access to our customized services & added-features package offer much more in-depth insights & analysis with historical data.

      We’d love to hear how you’re using ReSearch.ly, and any questions or comments you may have. It’s been a week since launch and to celebrate, we’re offering extended free trials. We want to give everyone in the community a chance to deep dive into search with our Publish and Play promotion. For every ReSearch.ly result that you publish on Twitter, we’ll extend your free trial for an additional day, for up to 90 days. More info can be found here: http://blog.peoplebrowsr.com/blog/?p=417

      We hope that you are enjoying ReSearch.ly and if you have additional questions, please let us know, as we’re here to help!

      Cheers,
      The PeopleBrowsr Team

      Like

  9. Hi Luke,

    We appreciate your comments and opinion; and thanks for the compliment on the interview!

    As for identifying ‘key influencers’ or the ‘most interesting people in the room’, part of what ReSearch.ly does is an analysis of what those people are saying, and how they’re connecting. It’s true that for influencers, ‘being social’ is often second-nature in real life but it’s also important for us to understand how they’re sharing and connecting on the social web. With ReSearch.ly, we listen for those conversations around certain interests/topics to build/identify communities.

    We hope that you will try ReSearch.ly with a free trial, and we welcome your comments on the product experience.

    Cheers,
    The PeopleBrowsr Team

    Like

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