So, what does it do? It is building new interest graphs of what you talk about on social networks. First on Twitter, because its content is discoverable publicly, but later others.
What does that interest graph look like? They made a poster out of mine. It’s on this post.
So, what can that be used for? Well, in our first look with Amit he tells me what their plans are: a customized newspaper built just for you based on what you Tweet about. Very interesting idea, can’t wait to see that come out in the next month or two. In the meantime, though, try out their new tool to show you what it’s finding, give them feedback, and watch the video to learn about their thinking.