In the morning, at 9:30 a.m. Pacific Time, Google will hold a press conference where it will announce major new search functionality. I will be there, as will dozens of other press. I don’t yet know if they will stream video from the event. I assume they will. If not, I’ll try to do that. But I certainly will cover the account from my Twitter account. If you’re not following me there, do so and I’ll retweet the best press coverage and any URLs of live streams from the event. I will also favorite the best tweets from major press in the audience there. You can find those on my favorite tweets page.

Here’s the official invite I received:

Search on.

We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to get an inside look at the evolution of Google search.

Speakers include:
• Marissa Mayer, VP, Search Products &
User Experience (her Twitter account; her Google Buzz account).
• Johanna Wright, Director of Product Management (her Google Buzz account).
• Ben Gomes, Distinguished Engineer (his Google Buzz account, his Twitter account).
• Othar Hansson, Senior Staff Software Engineer (his Google Buzz acccount, his Twitter account).

It’s an event you won’t want to miss.

When
Wednesday, September 8
9:30 a.m.–1:00 p.m. PST

Schedule

9:00 a.m.
Registration

9:30 a.m.
Program

11:00 a.m.
Demos & Brunch

(Details about where and such deleted, but it’ll be in San Francisco).

Anyway, join me live in the morning.

UPDATE: there already is a bit of speculation as to what is coming in the morning over on Techmeme.

By the way, check out the logo on Google.com. It gives some hints as to what might be coming.

Finally, my friends who are in the know tell me to expect to see a semantic search engine appear. See Wikipedia’s entry on that to learn more about what semantic search is.

http://www.veeple.com/swf/VeeplePlayer.swf?siteId=J1ZtIn%252BF77Q%253D&videoId=79bb6bfd-823f-444d-b35f-18be4dc595fd&userId=&baseUrl=http://www.veeple.com/&showSpots=1&showViewBar=1&showTabBar=1&mute=0&spotScaleMode=maintainAspectRatio&autoPlay=0&allowAddComments=0&allowShare=1&allowEmbedding=1&allowFullscreen=1&allowRating=0&stopPlayingOnInteractiveClick=1&displayRelatedVideos=0&showWorm=0&showLogo=0&logoIcon=1&whiteLabel=1&showTabClickableObjects=0&showTabDetails=0&showTabComments=0&playerMode=player&playerWidth=640&playerHeight=396&isFlex=0&recordEvents=1&deploymentUrl=http://www.scobleizer.com

I always play around with innovative video technology to see what’s appropriate for me to use. Here’s the original article we ran over on Building43 about Veeple’s interactive video technology, and here you can see the technology in use, click on things in the video to make things happen! (If you are reading this on Google Buzz or somewhere else in an RSS reader you will probably have to visit my blog at http://scobleizer.com to see this demo — iPad version not available yet).

++++

In the crowded field of online video, very few platforms can offer true interactivity. One that can is Veeple, a three-year-old company that makes watching videos on the internet less like watching TV, and more like the engagement that abounds on the rest of the web.

“If you have ever put an image, or an icon, into a PowerPoint presentation or into a Word doc, you know how to make your videos interactive,” explains Veeple founder and CEO Scott Broomfield. Content creators can link almost anything—a link to an outside web page, a pdf, a panel that pops up with contact info or a Twitter feed—to what’s going on, on-screen.

Another opportunity Veeple creates is the ability to keep viewers in. “Instead of putting video inside of a web site,” says Broomfield, “you’re now able to put a web site inside of a video. So no matter where a video traffics, wherever it goes on the web, all your messaging flows with it.” And that messaging is working: customers using Veeple’s best-practices model are seeing an average click-through rate of 29.5 percent—a ridiculously high number, if you consider the average rate is 1 or 2 percent.

“What we’ve learned from our customers is that every video has an intention,” Broomfield says. “They’re not putting up a video randomly. They want people to view it; they want somebody to do something with it; they want to tell a story. And the viewer often wants to go deeper—they just don’t know how.”

More info:
Veeple web site: http://www.veeple.com/
Veeple examples and demos: http://veepletv.com/
Veeple profile on CrunchBase: http://www.crunchbase.com/company/veeple

If anyone thinks that technology doesn’t massively change the world I’m going to slap them with a rotting tuna.

A couple weeks back we learned that our son, Milan, is autistic. Instead of coming to my blog and holding court I thought I’d just tweet it. I did that with an audio recording done when I got out of the doctor’s office with the diagnosis. We’ve known for some time that he wasn’t developing normally, after our friend’s kids could speak at two and Milan is having trouble getting a word or two out at three, but we didn’t know what was causing the problem and now that we know we’re getting him the best treatment. Thanks to everyone who has sent tons of feedback and things for us to read. Maryam and I really appreciate that and it shows how world-changing Twitter and Cinch are.

Since starting this blog on December 15th, 2000, I’ve seen countless examples of how technology is changing the world, even from small companies, like Cinchcast is today, and Twitter was back in 2006.

On other Cinches I’ve discovered just how our mobile phones are changing my world.

1. When I was at YCombinator’s demo day I interviewed Message Party’s CEO Amanda Pey about controversy surrounding her launch (people in the press were saying that adding a chat room to each location would basically cause the downfall of society because people wouldn’t, gasp, talk to each other.
2. When Amplify shipped some new features I called its CEO, Eric Goldstein, and recorded the call, which was shared immediately after the call with my Twitter audience. In the call you learn about what Amplify is and what Eric is trying to do with it. (It’s conversation engine for the social web).
3. When Rocky and I visited Microsoft and had a meeting with Frank Shaw, who runs PR, after visiting Microsoft’s Research, I quickly recorded my thoughts of the day. If I had to wait to blog I would have forgotten them. I did that while walking around a parking lot.
4. I was walking through a Safeway grocery store when I read on my iPhone a ReadWriteWeb report that Louis Gray had taken a new job. I immediately called him and got him to talk about the new job, which I learned was working for My6Sense. It is one of the few places you get to hear Louis tell you in his own voice why he took a new job. All done while I walked around a Safeway. World-changing? Well, before these new technologies hit you couldn’t break news from a grocery store easily.
5. On our trip to Boulder, I met a guy who worked for Microsoft in Bing’s labs. He got us a tour, here’s the audio I recorded during a thunderstorm out in the parking lot where they have five petabytes of storage in a shipping containter.
6. An hour after Facebook announced its new Places location service I was hanging out with Whrrl’s CEO in Seattle and turned on my iPhone to get his reaction.

Anyway, back to the day we shared Milan’s autism with the world:

http://www.cinchcast.com/cinchplayerext.swf

The reaction was quick, and from all over the world. People emailed. Facebook’ed. Tweeted. Chatted. Oh, and lots have come up to me in real life.

To anyone who previously said Twitter was “lame” and “not world changing” I now swing that rotting tuna your way. I remember lots of people in 2006 and 2007 saying Twitter wouldn’t make it and that it was a lame idea.

I hear people say that about EVERY world-changing technology. Look at how people are treating location services now. How many of you are writing off Foursquare or Gowalla?

Anyway, Rocky and I have been doing quite a bit of traveling this summer looking for stuff that is changing our world and we’ve found a bit of it. So much so that I changed my title tag on my blog to “searching for world-changing technology.” I did that because finding it is what makes me happy and the search for it is sublime. Here’s some of the things I’ve found this summer:

1. We met Stanley Hainsworth in Seattle. He was the creative director at Lego, Starbucks, and Nike and now runs his own design shop. He had just completed a redesign of the Gatorade bottle. Think that design doesn’t change the world? Sales are way up. Hear his thoughts on how your brand is telling its story.
2. Scott Cook has been near the top of Intuit for longer than Mark Zuckerberg has been alive. Think about that one for a moment. He’s one of the few people who has gone to bat against Microsoft’s billions and survived to talk about it. Here we talk about the things that he sees changing the world.
3. CouchDB is a new kind of database. One that’s easily replicated and that’s small and scalable, but that is document centric rather than relationship focused. Lots of new things are being built on it. I visited their offices to learn more about it and how it’s changing the world.
4. Since it’s back to school week I wondered what is changing about technology that would help my sons learn better? Livescribe’s founder came to my house to show me the latest iteration of his world-changing pen.
5. I’ve been fortunate to see three great startups this year before almost anyone else. Siri, who was purchased by Apple, Soluto, who won Techcrunch Disrupt, and Flipboard, who is changing the world of the iPad and real-time social publishing. Here you meet the VCs behind Siri and learn why Apple wanted that company so badly. Part I and Part II.
6. Flipboard continues to change my expectations of what a Twitter client should do (they have a new version coming “any day” which I’ve been testing). Here’s my original interview with Mike McCue, founder.
7. Compasslabs is building a new advertising platform that lets Twitter client developers get better advertising that converts better and pays more. Here’s the details behind how, with founder Dilip Venkatachari.
8. The Economist Magazine and other professional publishers are now using SocialFlow to figure out when to tweet to get maximum audience receptivity. The way it does this is pretty ingenious. If you are interested in the future of publishing you should listen to founder Frank Speiser discuss how it works.
9. We’re expecting augmented reality to show up in a big way soon, but how do you map virtual information onto real-world things like storefronts or museum displays? Omniar, in Boulder, CO, showed me how they are able to easily map real-world items using the cameras in their cell phones and their unique technology.
10. You might think that email signatures aren’t something that can be innovated on, right? Are they world changing? Well, for a million users, yes! Here’s the founders talking about how they made signatures better.
11. Search is done, right? Google has won, right? Well, Google has definitely won, the founders of Blekko told me, but search is not done and Blekko has a new way to search that’s very social and power users will love it.
12. I visited with PayPal’s VP of platform, mobile and new ventures, Osama Bedier, to find out where PayPal is going. He told me that and more in a conversation I call “the future of payments.”
13. We wanted to learn how London would use technology to map out the London Olympics, so we went to the folks who did the Beijing Olympics, Waterstone, Inc, in Boulder, CO, and we met their executives who showed us their interesting 3D mapping technology.
14. We’ve needed a way to filter Tweets for quite some time, and in the next few weeks DataSift will ship their new “sifting” technology that brings a new programming language and system that lets you sift the best stuff out of Twitter’s firehose feed. This is so important we spent 40 minutes with founder Nick Halstead to learn more about it.

This week we’ll be at Google, Seesmic, and a variety of other companies looking for more world-changing technologies.

Got any? Email me at scobleizer@gmail.com.