Now, companies have had communities for a long time. They might even be seen as boring, to take off a theme of my last post on eBay.
But why is Lithium winning?
Because they are using game mechanics to find the key influencers on a community and reward them with power. Why is this important? Well, when I was at Microsoft I learned that only a small number of people who are participating can make a HUGE difference to your community.
Listening to Lyle you’ll learn how this works to entice more people to put more content into these communities.