Based on my watching of more than 16,000 accounts, no. Usage is better than ever. But, keep in mind I only care about geeks and tech talk. I don’t track how many people are talking about cat photos or celebrities or all the other dreck that’s on Twitter.
But these reports and charts have two major flaws:
1. They potentially undercount overseas users.
2. They potentially severely undercount users who use clients like Tweetdeck or Seesmic.
Last week I spoke to two groups at CES, mostly marketers. Most of those audiences raised their hands when I asked them whether they used clients like Tweetie, Tweetdeck, and Seesmic desktop. So, if compete.com and quantcast are undercounting those who use clients, or aren’t counting them at all, then we’re all arguing about nothing.
But, let’s say that these charts are right. Does that matter? It does to Twitter. After all, it’s easier to get hype and get advertising if the charts head up.
Why might these numbers be right?
1. New users get shoved into celebrity land immediately. That hardly is very satisfying. Come on, have you looked at what Oprah or Ashton are tweeting about? How about all the other celebrities. Here, go check it out (I’ve embedded a preview of this celebrity list from Mashable here):
2. Text in 2010 is boring. In an age when YouTube is growing nicely (here’s a comparison of Twitter’s growth to Youtube’s) it’s time to add some nicer displays to Twitter. When Twitter is looking as boring as my black and white Kindle you know something is wrong.
But, anyway, this is all a way to say that there’s a good amount of room for improvement on Twitter. I can see many many areas that Twitter could improve its service to make its service more engaging. Here’s some:
1. Get rid of the 140-character text-only limit. Facebook is a lot more fun to use than Twitter because you can see photos and videos right inline in the feed and you can actually communicate something more than the metaphorical equivalent of a grunt.
2. Greatly improve the list feature. The idea that it’s limited to 500 accounts is really stupid and the fact that I can’t create more than 20 lists per account is equally stupid. It means you can’t create lists of things that are complete. For instance, I already know of more than 500 tech startups. Let us create lists of lists, which would dramatically increase their usage.
3. Come out with a “supertweet.” Or, a new display surface for each tweet that can display all sorts of metadata. That would make each tweet more useful.
4. Add comments to each tweet.
5. Make the new retweet feature more useful by showing much more information about each retweet.
6. Improve search so that it has some usefulness.
7. Integrate a game into Tweeting, like Foursquare has. Give out badges for good behavior.
8. Greatly expand the bio. Or, just scrap the bio and make a deal with Google to integrate Google Profiles (here’s mine) into Twitter. Make it easier to search for people and companies.
9. Get rid of the follower counts. They are a game that increases noise. Everyone knows, like Anil Dash reported, that they don’t mean anything anyway. They just reinforce bad behavior.
10. Get rid of the suggested user list and, instead, point people to Listorious or something like it, which would let people find groupings of people using Twitter (with a preview).
11. Give us a private Twitter that we can share just with our friends (and make it easy to choose where Tweets go).
12. Give us a much better direct messaging capability. Right now that’s very lame, even compared with the very lame Facebook capability.
13. Give us a major UI update. Time to take Twitter into 2010 and stop making it try to fit into a 2006 mindset.
14. Make it easier to create and manage multiple accounts. Why do I need to use tools like Seesmic to tweet to my three accounts? Why can’t Twitter itself hook them together? This would let me create accounts with a lot less noise and a lot more purpose, which would help new users a lot.
Just some ideas.
But, anyway, how real are these numbers? Is Twitter’s traffic in trouble?
I’ve been watching Twitter for the best of CES lists, and since I went last week I’ve got my own perspective on it too. First, the coolest display I found was the Intel infoscan touch monitor. That’s the video that’s above.
Let’s head through the best of the best of CES.
Fast Company: What to Take Away from CES. My favorite of the group, keys in on the real trends (which were hard to find at CES). While everyone else was ooohhhiiing and aaahhhhiiiinnnnggg over 3D TV Fast Company found the mobile and interface trends that will really matter.
CNN: Best new toys from CES 2010. Yeah they got most of my favorites. The Parrot AR.Drone is mondo cool. But where’s Boxee? CNN was asleep during that demo, I guess (Boxee Box was named by CNET as “Last Gadget Standing” for best of CES, which concurs with my opinion).
TechCocktail: best of 2010 CES. An even better list than CNN has, includes Boxee and Ford, both things that impressed me.
Engadget: Crapgadget Crapdown, CES 2010: the best of the worst. Engadget is the official blog of CES, and was everywhere you didn’t want to be (honest, do you really want to sit through 50 boring press conferences instead of watching Cirque du Soleil?) and found the worst gadgets of 2010.
G4’s writeups include a ton of video games, which I didn’t pay much attention to, other than to check out the very cool 3D Avatar game. 3D games are gonna be hot this year. 3DTVs? Not so hot due to lack of content.
VentureBeat wrote up their favorites from CES. I loved that NVidia tablet, but asked the CEO if their technology was going to be in the Apple Tablet. Let’s be honest, Apple is the one we’re all waiting for. His answer? “I can’t comment on our partner’s plans.” Hmmm.
Ben Parr, in WePC.com discusses why 3D became the dominant trend at this year’s CES. My favorite? The Sony OLED 3D TV. You had to wear glasses, but damn it was sharp and fun to watch. I can’t see buying one, though. Wearing glasses for more than one movie or sporting event a week would make my head hurt and even if I got over that hump there just isn’t much content and no affordable camcorders (the cheapest 3D camcorder I saw was $22,000).
At Friday nights’ blogger party I got a chance to see the Parrot AR.Drone and thought it was the coolest thing (not the most useful, but the kind of thing that will keep the kids busy for hours). Anyway, toucharcade has a hands-on report about the AR.Drone.
The TV I thought was coolest was the LG ones that have Skype built in. I can see these becoming a staple in conference rooms, especially at startups. I have a video of the screen.
Now, I’m sure I missed a few reports or videos or whatnot. After all, there were thousands of tech journalists and press there roaming the halls looking for stories. So, if you have a good wrap up, please post it in my comments here.
Whew, after visiting all these links I’m almost as tired as I was last week walking the show floor!