One of my favorite posts Louis Gray ever did was this one where he explained the stages early adopters go through as we use a product.
He explained how early adopters go through five stages of using a product starting with discovery and ending with migration.
Right now I’m in the “migration” phase with FriendFeed and the “entitlement” phase with Google Reader (actually, thinking about it, I’m in the migration phase there too).
But some tools and services get to restart the loop. Twitter did that for me in June.
What happened in June?
Well, I had an accidental meeting with Ev Williams (founder/CEO of Twitter) and he told me about the wave of new features that would be coming soon (lists was the first one).
If you’ve been following my dealings with Twitter I tried to get everyone to join FriendFeed. You all know how that worked out. In hindsight that never would have worked because of the chat/forum problem I talked about last night.
So, now, because of Twitter’s new lists feature we are back in the “discovery phase” and moving quickly to “promotion.”
It was this meeting that got me to refocus on Twitter and not Facebook’s purchase of FriendFeed (although that sped things up a lot).
I realized that the new features (we’ve only seen one of the three so far) would rejuvenate Twitter and make my investment in FriendFeed (time investment) not worth as much. It was then that I decided to delete all the 106,000 people I was following and take a new approach.
It’s a pain to figure out what I’m excited about, I know. It’s a pain for ME to figure it out!
One thing I love about this new world is everyone can Tweet about what they are excited about.
So, Tweet on!
What are you excited about? What are you migrating off of?
And, this shows me that new features CAN get you to reengage with a product, even one that you don’t like for personal reasons (I got over it with Twitter).