Real time comments will piss off pro bloggers (at first)

Last week I sat down with Disqus CEO, Daniel Ha. Here’s that video where he explains the new real-time features (among others) that were just turned on this morning. Including on this blog. This means you can comment and “chat” with other commenters without reloading the page.

A couple of weeks ago I sat down with Disqus competitor, JS-Kit, and got their view of real-time comments. We were the first site to use their real-time commenting feature, named Echo.

But now it’s clear that there’s a rift coming. See, these features keep you from refreshing the page to participate in comments. That will dramatically reduce the page views, which will reduce the amount they collect from advertisers (I don’t have those problems, cause I don’t have advertising like that on my site).

The thing is, over on building43 we saw engagement increase dramatically. On that post we saw a 10x increase in time spent on page. Overall we’ve seen the time spent on page increase about 3x.

Which shows we need a new way to get paid for advertising. No longer is refreshing the page important. That’s the old way of paying for advertising. The new way? How much engagement you have on the page.

The problem is that the advertisers won’t figure this out for some time. New companies, like Seattle’s Adometry, are coming that will help them figure this out (more later this week when I get a video up from them).

Anyway, it will be interesting to see which publishers choose not to turn on these real-time features. That will tell me who has business models to protect.

The best “audience” conferences (Pulver vs. Broback)

I keep one of the most complete lists of upcoming conferences and events in the tech industry. Why? Because I have thousands of friends who report to me over on Yahoo’s the various events that are happening. Even more come to me via the tagging and search features there.

My friends who do tech events tell me they get a majority of their attendance thanks to being listed on and on Facebook. If your tech event isn’t on my calendar, please do comment here and let me know your URL and I’ll add it.

Anyway, I’ve been to tons of conferences and I am seeing lots of new conferences that have to do with pleasing an audience and/or Twitter. Two of the best new conferences I’ve attended this year on this topic don’t even try to sell themselves as “audience” conferences. They both say they are Twitter conferences. But, don’t miss what’s going on here and the approach they are taking.

Steve Broback runs TC140. Aka “The Twitter Conference.” His first version, earlier this year, had the coolest newest developers on stage that I’ve seen this year. I love people who are studying the data streams going through Twitter and Facebook and who are trying to bring something out of this. If you hang around Steve for a while he isn’t very flashy. He isn’t known for having big Hollywood parties, but everytime I get together he shows me a new tool for building web sites, or shows me a new trick he learned in Excel for looking at data a new way. His conference reflected his personality and I learned a lot of cool tools and techniques I could use with Twitter. His conference is biased toward businesses and developers, but this time he’s added a ton of celebrities, which makes it my favorite audience building conference out there, plus it’s very affordable, $299 through September 6th.

Jeff Pulver on the other hand is a guy who understands social media. I attended his breakfast in Tel Aviv where he had hundreds of people networking. He has a huge following. He also has good contacts in the music and entertainment industry. I remember one of his parties at his VOiP conference where he had a great rock band and it was lots of fun. His conference had great panels on charity, media, entertainment, along with musicians who played in between sessions. His conference, too, reflected his personality. His conference, 140 characters, is biased toward social media experts, storytellers, entertainers, and audience builders who are looking for inspiration to get to the next level.

Other conferences that are good for people who are trying to build audiences?

Blogworld in Las Vegas, October 15th.

LeWeb, Paris, December 9th.

What conferences are you going to attend between now and the end of the year?

Who will win your “audience” money, Pulver or Broback? Why?