Mike Arrington, founder of the famous tech blog TechCrunch, hates the new Google search features. They even tell you how to kill the new wiki-style features using GreaseMonkey on Firefox. Mike does take the time to explain the new features here, though.
The problem is, Mike is wrong.
These features rock. They let me add notes to entries in Google. They let me tell the search engine which entries are better for me and they help Google’s business BIG TIME.
See, truth is Google is too perfect lately.
Eye track research shows that most of us aren’t going past the first link. That is a HUGE change from five years ago when we didn’t trust Google that much so we’d look down the first page looking at all the links and we’d probably even click on the second page to see what’s there.
Tell me, when is the last time you’ve clicked on the second page. I can’t remember anymore and I use Google dozens of times a day.
So, Google has a problem. It is an advertising-supported service and we’re just not sticking around on its pages very long. It NEEDS to increase the time we spend interacting with it.
I’m sure Google’s leaders are looking at FriendFeed and Facebook’s news feed and seeing all the time that their members are interacting and spending time on the page and are saying “we could do that.”
These features already are dramatically increasing the time I’m spending on Google search pages. That’s a HUGE win for Google.
Personally, I think Google is right to put these features in and I already am enjoying using them. By the way, when you search for TechCrunch can you see the note I left on TechCrunch’s entry?
Mike, you’re wrong about this one.