This will probably start another conversation about being tone deaf in an increasingly tough economic climate, but my friend Steve Broback and team is doing a variety of things at the Consumer Electronics Show (CES) that I’m working with him on. We’re doing a party (Gary Vaynerchuk of WineLibrary.tv is coming) but we’ll focus on lower cost wines.
They also got a private jet sponsored from Seattle to San Francisco to Las Vegas. He gave me a seat in that jet, which I’ll be giving away to one of you soon (I’ve decided not to go on the plane, instead wanted to give it away to one of my readers), but they are giving away seats on their own.
Anyway, they also got their CO2 emissions covered by a sponsor now too. That’s smart.
More to come on this and other CES happenings coming soon.