Let’s say you want to introduce your product on a certain date. Say on Monday because you are demonstrating your product at Demo or TC50. Well, you aren’t allowed to show off the product, right? So, what do you do?
Well, look at Causecast’s site.
This is done pretty darn well.
What did they do?
1. It’s an attractive page.
2. It explains a bit about what’s coming. Compare to Usable.com, which is launching at Demo.
3. It asks you to join and makes an implicit promise to keep you connected.
4. It gives a way for potential business partners (and others like press) to get more info.
Clean, leaves a good first impression, and promises more info to come soon.
Anyone have a better example?