Advertising in casual games

One thing that came out of last week’s meetings with lots of elected officials is that their attention is on the advertising industry and that means our attention should be on it too. One interview in particular, with Representative Ed Markey (he’s the Chair of the Subcommittee on Telecommunications and the Internet), stood out in my mind. He got very passionate about how deeply advertising is tracking people’s behavior and he’s worried about that.

So, over the next few months, I’ll be doing several interviews with people who are watching the online advertising industry.

In the meantime, though, we have an interesting interview with Mochi Media’s CEO, Jamison Hsu, where he talks about his company’s advertising network that’s aimed at online casual games.

It’ll be interesting to see if Congress tries to limit what these new companies, along with the older, bigger advertising-funded businesses like Google, Yahoo, MySpace.

If you were on Ed Markey’s committee, what would you be worried about with online advertising? Would you be voting to expand the ability for companies like Mochi Media to target advertising more tightly, or would you be forcing them to be more transparent about where their tracking devices are working?