Yet another example of Google’s five-year-plan for sticking its foot inside the Enterprise door. What Google is doing here is brilliant.
Google knows that Ray Ozzie is coming later this year with a string of initiatives to keep Microsoft relevant to the new enterprise. They also know that once Microsoft does buy Yahoo Microsoft will use the cuddly Yahoo brand to keep people on its services, too.
So, what is Google doing? Is it trying to build its enterprise strategy itself? No. Look at what it did over the last few weeks: it partnered with Cemaphore to get a Gmail/Outlook connector. It shipped App Engine, which doesn’t seem like it’s aimed at the Enterprise, but watch what developers do with that and you’ll see that’s an important part of the five-year-strategy, and tomorrow it’ll announce a deal with Salesforce (TechCrunch has the details).
Brilliant. They, like the open source movement, are leveraging partnerships to pry open the Enterprise door.
Now we will watch to see how Ray Ozzie defends the door to keep the competition away from its cash cows. I’m visiting Microsoft on June 10-12 to study just that. Oh, and keep June 11th open. Jeff Pulver and I are throwing a breakfast there (Jeff’s breakfasts have become famous around the world — yesterday he had 200 geeks in Tel Aviv — he’s developed a unique way to get people to talk with each other, which is ingenious, more on that later).
Anyway, the Google Five Year Plan is starting to take shape in public. What do you think about its moves?