Who is this?
So, why was FastCompany.tv over interviewing him today (my interview will be up on March 3)?
Because he’s asking enterprises to do something pretty darn revolutionary: turn off their data centers.
I can hear you now: “oh, Scoble, first you cry at Microsoft and now you have the gall to tell me that enterprises are going to move lots of their data from their own data centers and host it on Amazon’s services. You’ve really lost it this time.”
If you’re thinking this you’d be wrong. Not only are small companies like Mogulus and SmugMug moving their data onto Amazon’s services, but so are quite a few enterprises (Mogulus, in fact, stores all of its data on Amazon’s servers and brags that it doesn’t own a single server). I keep hearing about Amazon’s services being used in larger enterprises, but so far haven’t found too many that are willing to go on the record except for the New York Times, which used Amazon’s S3 to host its archives. But this movement is definitely underway.
Unfortunately getting Amazon to open up about how many companies are using Amazon’s Web Services is almost as hard as getting Steve Jobs to tell you about the next iPod.
There’s a good reason for this. Microsoft, Google, Sun Microsystems, IBM, and others are totally asleep and Jeff Bezos and Jeff Barr have no good reason to poke those other companies with a sharp stick so they wake up to what’s really going on here.
But it don’t matter anyway. It’s almost too late for the others to get into the game. It’s amazing (or maybe it should be “amazoning”) to me that Ray Ozzie over at Microsoft has let Amazon have so much runway.
So, I ask you, can anyone stop Jeff Barr and Amazon from totally taking over the corporate data infrastructure market?
UPDATE: Maybe Amazon has its own answer to my question. The Amazon Web Services were down for a few hours this morning for the first time I can remember.