You might have read on TechCrunch that I’m going to soon have advertising here on my blog.
It is true.
Why do it when I haven’t liked advertising in the past?
Because it will let me hire people to produce more content.
I watched how Mike Arrington turned his blog into something that now employs more than 10 people.
Journalism is under attack because the business models for journalism are disappearing.
Fast Company told me that they have a great business model that can support more journalism. The magazine’s advertising sales were up 40% last year. They are investing in journalism. In editing. In content.
At PodTech one of the failures I had was not finding more ways to help hire more journalists around the world. This will be an experiment to see if we can hire even more journalists.
Will it affect the content? I hope it will! I expect that as we hire more people the content here and on FastCompany.tv (opening March 3) will improve.