John Battelle on 2007 predictions

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He runs Federated Media, which is the advertising agency to many of the world’s top bloggers. He runs the Web 2.0 summit. He wrote a famous book about Google. He started the Industry Standard. And has done a few other things. Blogs here.

I visited earlier this week and met him for a fun conversation. Topic? His annual predictions for the tech industry which are pretty darn accurate.

We also talk about Federated Media and advertising trends for blogs.

Great conversation, if you’re a blogger who fancies making money with your blogging (or other media, for that matter) you’ll want to listen to this one.

Regarding the cell phone comment, I’ve been playing with putting my interviews live via my cell phone on Qik, but here it didn’t work very well because the cell phone service sucks where Federated Media’s offices are.

Federated Media does the advertising for Boing Boing, TechCrunch, Dooce, and many other popular bloggers and media developers.

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Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

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27 thoughts on “John Battelle on 2007 predictions”

  1. I haven’t seen the video yet, just wondering if you talk about the poor Microsoft-product sponsoring from federated media a few months that drove irkness and other things (where Om Malik, Arrington and other low hanging fruits took the opportunity to make quick money.). A good blogger asks the hard question. Let’s watch the video now.

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  2. I haven’t seen the video yet, just wondering if you talk about the poor Microsoft-product sponsoring from federated media a few months that drove irkness and other things (where Om Malik, Arrington and other low hanging fruits took the opportunity to make quick money.). A good blogger asks the hard question. Let’s watch the video now.

    Like

  3. You ought to edit this down to just the moments that John scratches his back or neck. You can kind of tell, behaviorally, that evolution hasn’t moved us that far ahead of monkeys.

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  4. You ought to edit this down to just the moments that John scratches his back or neck. You can kind of tell, behaviorally, that evolution hasn’t moved us that far ahead of monkeys.

    Like

  7. I feel ya about the shorter videos, and they’re coming as a standard op practice. Let us get through CES and I will oblige! Thanks for the feed back an please keep watching. GREAT stuff coming at ya!

    Rocky-

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  8. I feel ya about the shorter videos, and they’re coming as a standard op practice. Let us get through CES and I will oblige! Thanks for the feed back an please keep watching. GREAT stuff coming at ya!

    Rocky-

    Like

  11. Robert, you elicited valuable and informative information from Federated Media’s John Battelle. However, there were times when you cut him off before he could complete answers to questions.

    I also found myself getting annoyed by long questions. A long answer is preferable to a long question, especially from someone with a successful track record telling us how to make money from blogging. Other than that, I found the interview very helpful.

    Like

  12. Robert, you elicited valuable and informative information from Federated Media’s John Battelle. However, there were times when you cut him off before he could complete answers to questions.

    I also found myself getting annoyed by long questions. A long answer is preferable to a long question, especially from someone with a successful track record telling us how to make money from blogging. Other than that, I found the interview very helpful.

    Like

  17. This interview verifies alot of what I have believed in the online media environment. Its seems Mr. Battelle was reinspired at the open air concert. Sometimes you have to LEAVE the valley to see things.

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  18. This interview verifies alot of what I have believed in the online media environment. Its seems Mr. Battelle was reinspired at the open air concert. Sometimes you have to LEAVE the valley to see things.

    Like

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  26. Great interview – why doesn’t Batelle have a better chair? I hope he didnt make you sit in one of those for 30 min 🙂

    I really appreciated the level of candor and sophistication Batelle provides in this one – and the philosophy of Federated Media. Thanks for this one. The quality of the streaming media is impressive.

    Happy New Year and thanks for all the great stuff you share with us out in the world.

    Like

  27. Great interview – why doesn’t Batelle have a better chair? I hope he didnt make you sit in one of those for 30 min 🙂

    I really appreciated the level of candor and sophistication Batelle provides in this one – and the philosophy of Federated Media. Thanks for this one. The quality of the streaming media is impressive.

    Happy New Year and thanks for all the great stuff you share with us out in the world.

    Like

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