[podtech content=http://media1.podtech.net/media/2007/12/PID_013231/Podtech_JohnBattelle.flv&postURL=http://www.podtech.net/home/4775/john-battelle-on-2007-predictions-and-advertising-industry&totalTime=2281000&breadcrumb=4434c46f2f6f463792222e428eca6b51]

He runs Federated Media, which is the advertising agency to many of the world’s top bloggers. He runs the Web 2.0 summit. He wrote a famous book about Google. He started the Industry Standard. And has done a few other things. Blogs here.

I visited earlier this week and met him for a fun conversation. Topic? His annual predictions for the tech industry which are pretty darn accurate.

We also talk about Federated Media and advertising trends for blogs.

Great conversation, if you’re a blogger who fancies making money with your blogging (or other media, for that matter) you’ll want to listen to this one.

Regarding the cell phone comment, I’ve been playing with putting my interviews live via my cell phone on Qik, but here it didn’t work very well because the cell phone service sucks where Federated Media’s offices are.

Federated Media does the advertising for Boing Boing, TechCrunch, Dooce, and many other popular bloggers and media developers.

I missed this the other day that IE8 has passed the ACID standards compliance test. This is really great news for Web designers/developers. It’s too bad that it’ll probably be five to 10 years before 90% of the market will use a standards-based browser.

Nice, too, to see Charles getting some great videos with the IE team. Took me back to when I first sat in Dean’s office and interviewed the IE team.

My prediction for 2008? We’ll see a beta of the next version of Windows and it’ll get tons of compliments.