AMD shows future of the press conference

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I just attended an AMD press conference virtually. It was really boring for a few minutes. Lots of PowerPoint slides. Stuff that bores me to tears.

But then they did two things.

1. They turned on a video camera in their offices so we could see the people on the other side of the call (and the very cool new laptop technology they were showing off).
2. They took us off mute and asked “any questions?”

Now THAT is how you get press and blogger types to pay attention to a press call! I said to myself “damn, what a difference between a professional PR team at a huge old-school company and the one that Facebook has.”

It’s amazing that a processor company gets how to use video (the camera was handheld by one of the participants, which accentuated its authenticity. No expensive camera crew. No makeup. No lights. No controlling PR team trying to make sure that only “nice” questions get asked. Just some geeks in an office showing off the new laptop technology they had developed).

Damn, CES is starting to look interesting (this was a call to show off stuff that’ll be demoed at CES and to give the press a little preview). Brandee Barker (she runs PR for Facebook), you should go over to AMD and study how they did it. Kudos AMD!

Published by Robert Scoble

I help entrepreneurs build their technology business' story, help with getting ready for investors, with other launch plans, and many other strategic things that can help your new startup. Call to talk: +1-425-205-1921 (text first).

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20 thoughts on “AMD shows future of the press conference”

  4. Pingback: Igniting the Revolution... : PR in the Web 2.0 Era

  8. At the end of the day its not PR which makes a difference… Its the products. AMD can do all the PR they want but without the product line they will continue to be beaten by Intel. Same things with Facebook. I know you bloggers want to be made important by these things. But what matters at the end of the day is a innovative strong product line.

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  9. At the end of the day its not PR which makes a difference… Its the products. AMD can do all the PR they want but without the product line they will continue to be beaten by Intel. Same things with Facebook. I know you bloggers want to be made important by these things. But what matters at the end of the day is a innovative strong product line.

    Like

  10. At the end of the day its not PR which makes a difference… Its the products. AMD can do all the PR they want but without the product line they will continue to be beaten by Intel. Same things with Facebook. I know you bloggers want to be made important by these things. But what matters at the end of the day is a innovative strong product line.

    Like

  11. Yes, the video was pretty cool. But there were still not many questions. These thing really need to foster attendee involvement if they want to make any major steps forward. Overall it was an improvement over standard WebEx but I can’t say it was revolutionary…

    Like

  12. Yes, the video was pretty cool. But there were still not many questions. These thing really need to foster attendee involvement if they want to make any major steps forward. Overall it was an improvement over standard WebEx but I can’t say it was revolutionary…

    Like

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