Published by Robert Scoble
I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality."
SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/
BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything."
WATCH MY LATEST SPEECHES:
State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU
At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/
Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E
At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI
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BIO:
Scoble gives you a front-row seat on the future.
Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram.
Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc).
That's based on his view thanks to his past experience as futurist at Rackspace.
Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble
He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993.
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SPEAKER PITCH:
Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next.
SPEECH ABSTRACT #1:
TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology?
Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI
Why "the Fourth Transformation?"
Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap.
This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV.
This is a big deal and Robert will take you through what mixed reality is and how it will change every business.
Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html
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SPEECH ABSTRACT #2:
"The Next Two Clicks of Moore's Law."
Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world.
He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world.
He'll send you off with some lessons for companies both large and small.
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SPEECH ABSTRACT #3:
"Personalized Meaning: What is Augmented Reality For?"
As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world.
What role does augmented reality play in both worlds?
Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.'
CONTACT:
If you are looking to contact me, email is best: scobleizer@gmail.com.
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ENDORSEMENTS:
IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/
Time: One of the top 140 Twitterers!
FT: One of the five most influential Twitterers!
Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html
Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/
View all posts by Robert Scoble
Not sure what their platform means but I hope to god it stops them plastering the site / my news feed with Experian ads every time I visit (UK-based leeching credit record company).
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Not sure what their platform means but I hope to god it stops them plastering the site / my news feed with Experian ads every time I visit (UK-based leeching credit record company).
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Facebook had (and still has) the opportunity to do something really unique around SocialAds. Today’s announcement is a major anticlimax. Brands are basically being told build it (and wave your hands furiously in a bid to get our users’ attention) and voila you’ll have fans.
IMO there are very few brands that can claim to have the strong consumer affinity that this takes to work. The brands outside of this very small niche will likely find Facebook’s experiment to be much of what they’ve experienced on the web in general: not a whole lot of value.
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Facebook had (and still has) the opportunity to do something really unique around SocialAds. Today’s announcement is a major anticlimax. Brands are basically being told build it (and wave your hands furiously in a bid to get our users’ attention) and voila you’ll have fans.
IMO there are very few brands that can claim to have the strong consumer affinity that this takes to work. The brands outside of this very small niche will likely find Facebook’s experiment to be much of what they’ve experienced on the web in general: not a whole lot of value.
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So let me get this straight…
I, Facebook user, have to ask another company to be my “friend” so they can spam me with ads?
And they are planning to make money of this?
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So let me get this straight…
I, Facebook user, have to ask another company to be my “friend” so they can spam me with ads?
And they are planning to make money of this?
LikeLike
Jeremiah Ultra-Condensed: Sheer mass is good, Community masses = Trust. Mass + Trust = Success. Yay! Let’s start a Brand Cult, Fan-Sumers! Fan-Spammers! Friend, Fan or High-Five these Brands! P.S. – call it “long-term experimental marketing” if it doesn’t work.
Sheer mass can be bad, (guided missiles work better over simple carpet bombing), and sheer masses of what? Mass alone isn’t very strategic. And the ‘wisdom of the masses’ or community, is usually not very trustful at all. You need inside-the-trenches real experts, not YouTube commenter’s, Facebookers, Diggheads, or buzzword-mad “analysts”.
I can already see massive problems with this approach, and I haven’t even spent more than 5 minutes on “analysis” of such.
1. Limited scale, only works for a few brands, and those brands it works for, don’t much need it.
2. Game city. Easy to astroturf, in fact, ready-made. Get Steve Rubel on this to fake it all up, creating illusions of value.
3. The more massive, the more it dilutes it. Being a “friend” to someone with 5,000 other friends, makes you just a number, not a person.
4. The rabies-fested mouth-forming fanatic, can backfire. Do you really want all these people representing your brand? Celebrity endorsements are handled with care, as such could negatively impact the brand, and now people are just going to hand over brand representation to the Facebook freaks? Not wise on any level.
5. Fan-Spam. Instant Cult Creation. The crazy types that would do this, are the anti-social types, that only ever talk about one thing, one-topic-heads. It’s like being trapped at a party with a vinyl collector. And just because THEY have an obsessive unhealthy hyper-focused interest in said topic, doesn’t mean anyone else will. After awhile, the only friends such person has, be others of like mind. So you create mini-cults, that hurt the brand. But, like the blog and social media hype, you can talk to yourselves, thinking it’s creating something of worth, pointing out the few temporary success stories.
LikeLike
Jeremiah Ultra-Condensed: Sheer mass is good, Community masses = Trust. Mass + Trust = Success. Yay! Let’s start a Brand Cult, Fan-Sumers! Fan-Spammers! Friend, Fan or High-Five these Brands! P.S. – call it “long-term experimental marketing” if it doesn’t work.
Sheer mass can be bad, (guided missiles work better over simple carpet bombing), and sheer masses of what? Mass alone isn’t very strategic. And the ‘wisdom of the masses’ or community, is usually not very trustful at all. You need inside-the-trenches real experts, not YouTube commenter’s, Facebookers, Diggheads, or buzzword-mad “analysts”.
I can already see massive problems with this approach, and I haven’t even spent more than 5 minutes on “analysis” of such.
1. Limited scale, only works for a few brands, and those brands it works for, don’t much need it.
2. Game city. Easy to astroturf, in fact, ready-made. Get Steve Rubel on this to fake it all up, creating illusions of value.
3. The more massive, the more it dilutes it. Being a “friend” to someone with 5,000 other friends, makes you just a number, not a person.
4. The rabies-fested mouth-forming fanatic, can backfire. Do you really want all these people representing your brand? Celebrity endorsements are handled with care, as such could negatively impact the brand, and now people are just going to hand over brand representation to the Facebook freaks? Not wise on any level.
5. Fan-Spam. Instant Cult Creation. The crazy types that would do this, are the anti-social types, that only ever talk about one thing, one-topic-heads. It’s like being trapped at a party with a vinyl collector. And just because THEY have an obsessive unhealthy hyper-focused interest in said topic, doesn’t mean anyone else will. After awhile, the only friends such person has, be others of like mind. So you create mini-cults, that hurt the brand. But, like the blog and social media hype, you can talk to yourselves, thinking it’s creating something of worth, pointing out the few temporary success stories.
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