Yuri Ammosov, who lives in Moscow, Russia, and works in the Russian Ministry of Economics demonstrates why Russians aren’t cool.

1. He isn’t using an iPhone.
2. He isn’t using Facebook.
3. He’s reading blogs.
4. He’s running Russian RSS-reading software.
5. He reads Engadget, B5 Media, and TechCrunch.
6. He’s running Windows Mobile.

So yesterday. So uncool.

Just kidding.

Seriously, I spent a while with Yuri today and you should watch out for him and his band of Russian entrepreneurs. They are doing very cool things and I was jealous of the feed reader and the new interface he showed me on his Windows Mobile smart phone.

Now do you understand why Google announced Open Social and Android? I sure do.

There’s a lot of Russians who are going to buy cell phones and join a social network in the next 18 months. What will THEY be running? Will they think YOU are uncool for what YOU are running?

Longer interview coming soon on ScobleShow.com.

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Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

Oh, and he invents a new word “fansumer.” Listen to the video and tell us whether you’re a fansumer of a brand. Oh, and my brother’s bar is on MySpace. We’ll play around with MySpace’s new hyper-targetted ads and see if they work.

Jeremiah Owyang, Forrester’s new social media analyst, has the best analysis I’ve seen of what Facebook and MySpace’s new ad platforms mean. TechMeme has the live blogging news from Facebook’s announcement.

I’m sitting with Jeremiah right now and we’ll be doing a video about this topic shortly on Kyte.tv.