PayPerPost rebrands and goes after social media starfish advertising

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PayPerPost is the company that Mike Arrington founder of TechCrunch (and me) love to hate. But today there’s reports that they are rebranding the advertising network to “izea.”

They are focusing less on gaming Google (since Google has rejiggered page rank anyway to penalize pay-per-link streams) and more on being an advertising agency for the social media starfish.

Wonderful. But here’s the rub: I expect Facebook or Google to start sharing revenues with bloggers and social media freaks like me in a new way. Real soon now.

Since Google’s ad salespeople are going to get the brands I like and trust (like BMW, Procter and Gamble, etc) I’m far more likely to go with an ad network from them or Facebook than one that wants me to peddle stuff I’ve never heard of.

Translation: Ted’s company is interesting to watch cause he pisses off lots of A listers but I’m still not sure he’s really going to build something disruptive. A company doesn’t change its name if it’s loved.

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Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

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29 thoughts on “PayPerPost rebrands and goes after social media starfish advertising”

  9. wow, seems to me that they’re going from a great name to a confusing one. I figured the controversy around them was limited to the “techo chamber”. Either the negative press is a larger problem than I thought, or they really are just creating a larger brand under which to place their multiple products/properties.

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  10. wow, seems to me that they’re going from a great name to a confusing one. I figured the controversy around them was limited to the “techo chamber”. Either the negative press is a larger problem than I thought, or they really are just creating a larger brand under which to place their multiple products/properties.

    Like

  11. Robert,
    With over 80,000 bloggers and 11,000 advertisers (including Fortune 500 companies) in our family changing the name of the parent company was a difficult decision. While we may not be loved by all A-Listers, I do feel we have a strong connection with the bloggers we serve. The name change may be hard for some of our long term supporters, but this is the right thing long term. PayPerPost.com will remain our flagship product, it just won’t be the name of the parent organization.

    The name change itself is by no means disruptive, however it does provide a framework that will allow us to innovate by offering new services that don’t necessarily belong under the PayPerPost brand.

    I do believe that when it launched PPP was a disruptor. I think our newest innovation (codenamed Argus) will achieve much of the same success when it is released to the public.

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  12. Robert,
    With over 80,000 bloggers and 11,000 advertisers (including Fortune 500 companies) in our family changing the name of the parent company was a difficult decision. While we may not be loved by all A-Listers, I do feel we have a strong connection with the bloggers we serve. The name change may be hard for some of our long term supporters, but this is the right thing long term. PayPerPost.com will remain our flagship product, it just won’t be the name of the parent organization.

    The name change itself is by no means disruptive, however it does provide a framework that will allow us to innovate by offering new services that don’t necessarily belong under the PayPerPost brand.

    I do believe that when it launched PPP was a disruptor. I think our newest innovation (codenamed Argus) will achieve much of the same success when it is released to the public.

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  13. Ted: If PPP didn’t have a negative connotation, why would you change it? Why not just add other ‘innovations’ to your brand, with different names. I’m completely confused as to why you would do this, if not to remove a negative perception?

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  14. Ted: If PPP didn’t have a negative connotation, why would you change it? Why not just add other ‘innovations’ to your brand, with different names. I’m completely confused as to why you would do this, if not to remove a negative perception?

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  15. Tanya : The name itself is too limiting. The name PayPerPost clearly described the business when we started but confines us long term. I am not saying PPP doesn’t have a negative connotation for some bloggers, but that is not the driver behind this change. Were it the driver we would change PayPerPost.com to Izea.com and that is not the case. PayPerPost.com will continue to operate as it is under the IZEA umbrella.

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  16. Tanya : The name itself is too limiting. The name PayPerPost clearly described the business when we started but confines us long term. I am not saying PPP doesn’t have a negative connotation for some bloggers, but that is not the driver behind this change. Were it the driver we would change PayPerPost.com to Izea.com and that is not the case. PayPerPost.com will continue to operate as it is under the IZEA umbrella.

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  22. I think it was a good move from Ted and for PayPerPost the rebranding of the umbrella company needed to come sooner rather than later. However, this being said im not too sure about the branding itself. It all seems very web2.0 and tacky. There is no iconic imaging. Prob need a better graphic designer Ted.

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  23. I think it was a good move from Ted and for PayPerPost the rebranding of the umbrella company needed to come sooner rather than later. However, this being said im not too sure about the branding itself. It all seems very web2.0 and tacky. There is no iconic imaging. Prob need a better graphic designer Ted.

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  24. I met with the folks from Izea last week. Izea is everything that PayPerPost should have been. I’m sure Arrington still won’t be satisfied, but I think there are certain aspects of Izea platform that aren’t evil and are worth visiting – most notably, their blogger empowerment tools (a place where brands can post content that bloggers and other social media users can use as a resource for information, embeddable content and more).

    I’m not saying that this is a perfect or ideal platform, but it’s worth a good long look.

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  25. I met with the folks from Izea last week. Izea is everything that PayPerPost should have been. I’m sure Arrington still won’t be satisfied, but I think there are certain aspects of Izea platform that aren’t evil and are worth visiting – most notably, their blogger empowerment tools (a place where brands can post content that bloggers and other social media users can use as a resource for information, embeddable content and more).

    I’m not saying that this is a perfect or ideal platform, but it’s worth a good long look.

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