IP Democracy has a headline that says “Web Video is Neither Cheap Nor Easy.” Based on a theme coming out of the New Video Summit.
Check this out. It’s so easy I did it while on the freeway. And so cheap it cost me nothing.
My video was in response to a lunch I had with a producer who makes big-screen TV — works for one of the big three TV networks. She admitted to me that they were struggling to come up with ways to remain relevant in the world where audiences are shifting from watching TV to spending time online.
I noticed that her crew was very expensive: an audio guy, a video guy, talent, a producer, and really expensive cameras which make my cell phone look totally lame.
But she recognized that my cell phone had media power. She wouldn’t let me turn on my cell phone and film her.