First look: cool cell phone video app

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Ever want to watch “Ask a Ninja” on your cell phone or iPhone?

I have tried to play videos like that on my cell phones. And it almost always sucks. Usually it can’t play. Or you can’t find it easily (not usually a problem with Ask a Ninja, but often is with other video shows).

On Monday Veveo is going to announce their new video search and play system called VTap. Here is an early look at how the service works.

I’ve been using this on my iPhone and it is pretty good. Demonstrates that companies can build some very compelling experiences even without much help from Apple.

What’s so cool about it?

It’s a search system that works pretty well.

But when you find a video show you want to watch (my show is in the search engine, for instance) and then you want to watch the show it does all the hard lifting for you.

If it’s not in the right format for your phone it converts it to the right format on the fly. This rocks because it makes video usable.

Anyway, this is one of those apps I find I’m using a lot on my iPhone. Here’s a sneak peak at the service. It won’t be up until Monday.