I had lunch with Dave Morin of Facebook today (he’s one of the key guys on the application platform) and that led to some brainstorming about what would happen if Facebook were to open up a hotel or casino. Watch my Kyte video for that (embedded on this post).

But, in other news, someone just attacked me for my use of Facebook. Says I treat it as a “one way” medium to push out content to my unsuspecting friends.

Such a claim isn’t worth a link or acknowledgement because it demonstrates a total misunderstanding of how Facebook works.

What do I mean? It’s impossible to treat Facebook as a one-way medium. Here’s why: when I sign into Facebook I don’t see the stuff I’ve published on my home page. No, instead I see a bunch of stuff my friends have published.

Here, try it yourself. Sign into Facebook and visit the “home page” which is where your News Feed is.

Do you see anything you published yourself? I don’t.

I see a link from Teresa Klein. I see Ryan Westrom writing on my wall. I see Eric Auchard backsliding onb his vacation. I see Scott Westerman posting Jeremiah Owyang’s White Paper. I see Jeremy Wagstaff and Walt Mossberg joining a group for the Wall Street Journal Online. Tom Conrad is attending Coda. Chris Messina posted a news story. Dave Davison joined the group Nobody for President. Dave Morin wrote on my wall. Ken Kaplan added “people” to his interests. Jeff Grosse commented on Kevin Dugan’s video. Andrew Bourland sent me a gift. And on and on and on.

I read this feed a lot more than I think about writing on my blog lately.

What’s even more interesting is how Facebook picks stuff from my 4,775 friends to put on my wall.

Dave told me there’s a set of algorithms that keep track of which friends of yours are closer friends to you than others. For instance, if you write on someone’s wall, you’ll get more of their items. I’ll do some other tests to reverse engineer the News Feed’s algorithm a bit.

Anyway, back to the idea of a Facebook Hotel.

Think about how a business would change if it knew every one of its customers had a Facebook account.

I was thinking of a hotel/casino where when I walked in the iPod in the room was playing the music that I had set as my favorite on my Facebook profile. The digital screens in my room had all my photos and some random photos from my friends. My favorite movies and TV shows were on the video device. The bar knew my favorite drink and how I liked it made.

That got me thinking about how I’d change my business after I knew everything about my customers.

Thought of the day.

Oh, one thing? In my Facebook Hotel anyone who just attacks me would be deleted. So, if that’s your idea of fun, hang out somewhere else cause I’m starting to delete comments from people who don’t add any value here. Get your own blog if all you want to do is attack me.