Apple’s iMovie goes YouTube

You can always tell what a company really wants you to pay attention to. They always put it up front.

Well, when you walked into Apple’s product gallery today after the press conference the first thing I saw was iMovie.

It makes me want to give up our Final Cut Pro copies and sell them on eBay.

Why? Well Steve Jobs demoed. You bring in your video. It shows it on a canvas. You mouse over your video and you see it instantly displayed up above. Skimming taken to the ultimate level.

Then you click and drag on a video and it builds an edit box. Click another button and it puts that selected piece of video into your workspace.

It’s magical. I can’t do it justice in text.

But I smiled when Steve Jobs said that it can now export that cool video that you built in a few seconds to YouTube.

Apple and Google are doing some interesting things together.

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12 thoughts on “Apple’s iMovie goes YouTube

  1. Mr. Scoble – Was there any backstory on the video engineer (at all) besides his HD underwater spring break? Would kinda like to know more. Cuz if all an engineer has to do at Apple is whip up something better than what they’re currently shoveling at us… I’m thinking .Mac just got a great big red target painted on it. (Liking the new pirate spirit inside Apple though… Think MORE different!)

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  2. Mr. Scoble – Was there any backstory on the video engineer (at all) besides his HD underwater spring break? Would kinda like to know more. Cuz if all an engineer has to do at Apple is whip up something better than what they’re currently shoveling at us… I’m thinking .Mac just got a great big red target painted on it. (Liking the new pirate spirit inside Apple though… Think MORE different!)

    Like

  3. Gerald: just that he went off and came back with a ton of video and couldn’t make a cool video in a few minutes with any of the tools so he built the new editor that became the new iMovie. It is damn nice, gotta admit.

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  4. Gerald: just that he went off and came back with a ton of video and couldn’t make a cool video in a few minutes with any of the tools so he built the new editor that became the new iMovie. It is damn nice, gotta admit.

    Like

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