You can always tell what a company really wants you to pay attention to. They always put it up front.
Well, when you walked into Apple’s product gallery today after the press conference the first thing I saw was iMovie.
It makes me want to give up our Final Cut Pro copies and sell them on eBay.
Why? Well Steve Jobs demoed. You bring in your video. It shows it on a canvas. You mouse over your video and you see it instantly displayed up above. Skimming taken to the ultimate level.
Then you click and drag on a video and it builds an edit box. Click another button and it puts that selected piece of video into your workspace.
It’s magical. I can’t do it justice in text.
But I smiled when Steve Jobs said that it can now export that cool video that you built in a few seconds to YouTube.
Apple and Google are doing some interesting things together.