On Monday I recorded a speech by Jeff Bell, Vice President of Global Marketing at Microsoft’s Interactive Entertainment Business. You know, the Xbox folks. He’s a good speaker, gets a little “salesy” but gives lots of good detail in how they are marketing Xbox.
Oh, and someone whispered in my ear that there will be a new Zune this year. I was told to “think widescreen.” Hmmm.
[podtech content=http://media1.podtech.net/media/2007/05/PID_011407/Podtech_XBOX_Microsoft.flv&postURL=http://www.podtech.net/home/3143/inside-xbox-marketing-at-market-to-the-max-conference&totalTime=60000&breadcrumb=7b57b65d82d946c6bfed5f169f1be273]
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