Apple II? Didn’t have switches on the front.
Macintosh? No tape drive. No cursor keys.
Next? No disk drive.
iMac? No floppy drive.
iPod? No on/off button.
iPhone? No keyboard.
Where did I get this from? Tom Conrad, CTO of Pandora. He used to work at Apple. He tells me he asks himself what he should remove from his products to make them simpler. One thing he did on Pandora? Made the UI much smaller than a typical Web page. People asked him to add features. He said “they don’t fit.”
He thinks Twitter is successful because it got rid of a ton of features — he compared it to Google’s Dodgeball, which had more features but not as much buzz.
What feature will Steve Jobs kill next? How about you, which feature are you getting rid of to make your product/service/store/business simpler?