Today I’m traveling to Atlanta to a BEA event. So, that means it’s time for another book. The one I picked? The 4-Hour Workweek. I’ve already started on it, and have had lunch with author Timothy Ferriss a few times already.

It has already become a sensation. Is on the New York Times best seller list.

How did he market it? Talked with bloggers. Anything else? Not really. The dude doesn’t work hard. Just like his book says.

Me? I don’t work hard either. How’s that? I just define work as something everyone other than me does. For instance, the hardest worker is a roofer in Mexico in the summer time. Now THAT is work. What I do? Not work.

Oh, I’m interviewing him in at 10 a.m. at PodTech too. Is that work? 🙂