Full text vs. Partial text feeds, Argument #495

Ahh, the arguing over whether to do full text or partial text feeds continues. This time with Feedburner saying they aren’t seeing a click-through difference.

Personally I hate partial text feeds. I’ve subscribed to a few of them, particularly ZDNet’s bloggers, but I notice I read a lot fewer of their items than I read items from, say, TechCrunch or Mashable, who offer full text feeds. And I link to them a LOT less.

I keep bugging Dan Farber (who runs the ZDNet blogging group) about this and he says he can’t do anything about it because of the advertising model that ZDNet has chosen. He also says that he hasn’t gotten enough feedback to the contrary to take back to his management.

The thing is he won’t. Here’s why.

Out of, say, 1,000 people who are on the Internet, only a small percentage read a lot of feeds. Let’s say it’s 10%. That means only 100 out of any 1,000 people will read feeds and of those 100 people only a small fraction will bother with ZDNet’s feeds.

The thing that partial texters are forgetting is that the other 900 people will find out about you from an influencer. Someone who will tell them. So, your traffic growth will be far slower if you only offer partial text feeds. Many of my friends who are journalists or bloggers just won’t deal with partial text feeds anymore. You certainly see that I link to mostly full text feeds on my link blog.

John Battelle realized this after he polled his readership about this issue: “From the results of my very unscientific poll, I’d clearly be alienating at least a very vocal minority.”

I wish ZDNet came to the same realization cause the quality of their content is really high.


Market likes Google results

Google just released its latest results and in aftermarket trading Google is up again. This is the second quarter where Yahoo presented disappointing results and Google came in right behind and brought in results that the market liked (income was slightly below expectations, profits slightly higher — profits up 69% this quarter). For me, this is great news. I’m hearing more and more stories of businesses increasing their online advertising spending. How about you? What should we read into the results this week of the Internet giants?

Seagate has a rough quarter

I was reading up on news from this week and saw that my sponsor, Seagate, had a pretty rough quarter (profit was down 22%). They are in the middle of a hard drive price war.

Thomas Hawk, in a post about the importance of backing your stuff up, notes that you can get a 750GB drive now for about $230 at Amazon. Don’t miss Thomas’ post, or the comments about how people are backing their stuff up now.

After Seagate reported its earnings John Furrier sat down with Seagate’s CEO, Bill Watkins, where he went into detail about the bad quarter they had.

That’s a great way to take bad news on: do it on video and take it head on.

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