Ahh, it’s interesting that Cisco totally schooled Apple’s PR by doing the iPhone. Watch how it leaked from blogs onto the pages of other publications.
Blogging is corporate warfare. It’s amazing that Apple doesn’t have a way to talk to journalists and other influentials through blogs. Instead Cisco was able to use blogs to build massive knowledge up about its offerings. Apple could have killed that last week with a blog that simply said “we aren’t announcing any phone devices on Monday.”
By being silent Apple helped Cisco.
Watch other competitors use blogs against Apple in the coming years. This is corporate warfare. Blogging is where the street fighting is done. Apple’s absence from the street fight looks brilliant right now, but will it look brilliant in two years after competitors use blogs and other social media to position against Apple like Cisco did here?
UPDATE: I should have included that what prompted this post was that I heard on Ronn Owens show on KGO radio this morning that Apple was rumored to be coming out with an iPhone. Which just shows that news stories are built on blogs and moves to mainstream media.