Congrats to Shel Holtz (one of my favorite marketing bloggers/podcasters), C.C. Chapman (podsafe music pioneer), Neville Hobson (partner on Shel’s podcast), Joe Jaffe (advertising guru who wrote an excellent book titled “Life After the 30 Second Spot”) who joined together to create Crayon.
TechCrunch has the details and says they are claiming to be the first company launched in the virtual SecondLife. Neville Hobson has a post on Crayon too.