I see over on the Webreakstuff blog that Fred says that Demo is only for VC’s cause they charge companies to get on stage.
I used to feel that way too, but now I’m not sure anymore. Here’s my new view:
Money is a filter.
“Huh?”
Well, look at my blogthis folder. It contains emails from companies that want my attention (and, hence, yours). If all I did every day all day long was blog I still wouldn’t be able to write about all the cool companies and their cool products.
It’s even worse than that, actually. Head over to Digg and click on the “Upcoming” tab. More than 1,000 items. Or, head over to Google News. Or to TechMeme. Or to Slashdot.
All these products, companies, bloggers, and other people yelling to try to get your attention.
I can’t pay attention anymore. It’s too overwhelming. I look at TechMeme and get depressed by all the stuff I’m supposed to keep up to date on.
So, now I’m looking at filters. Human ones, for instance. I asked Buzz Bruggeman and John Furrier what really was cool at Demo (more on that later). They cut the list of 67 companies down to five. Now we’re getting somewhere!
But, Demo itself is a filter. I heard it costs up to $30,000 to get on stage. So, for people who are overloaded it makes it easier to deal with. It’s a filter.
Which gets me to my point. I hate filters. When I worked at Winnov I hated that the big-name journalists wouldn’t pay attention to me. Now I understand why. There’s simply too many voices in the marketplaces yelling and screaming for their attention and they had filters that I wasn’t getting through.
What are your favorite filters for figuring out what’s important?
How are sites like TechMeme and Digg changing how you find out things?