The big tech cos grabbing up advertising distribution networks

Uncategorized 0 Minutes

MySpace went to Google.
Facebook went to Microsoft.
Who’ll get YouTube?

Advertisements

Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

Published

40 thoughts on “The big tech cos grabbing up advertising distribution networks”

  3. Apple doesn’t have an advertising sales force like Microsoft, Google, Yahoo (or traditional video networks like Fox/ABC/CBS/CNN) have. So, that wouldn’t make sense.

    Like

  4. Apple doesn’t have an advertising sales force like Microsoft, Google, Yahoo (or traditional video networks like Fox/ABC/CBS/CNN) have. So, that wouldn’t make sense.

    Like

  7. jonas: ahhh, yeah, I missed that.

    We all know Steve Jobs is working at Disney. Now BUYING YouTube makes sense for Apple for that reason. I wasn’t thinking of ownership in this post.

    YouTube is still an awesome advertising distribution site. So, it’d make sense that someone would want to lock up an exclusive contract with YouTube to sell advertising there.

    Like

  8. jonas: ahhh, yeah, I missed that.

    We all know Steve Jobs is working at Disney. Now BUYING YouTube makes sense for Apple for that reason. I wasn’t thinking of ownership in this post.

    YouTube is still an awesome advertising distribution site. So, it’d make sense that someone would want to lock up an exclusive contract with YouTube to sell advertising there.

    Like

  13. Hasn’t YouTube said they want to be their own ad distribution platform, and that they’ll be selling branding ads in house?

    Like

  14. Hasn’t YouTube said they want to be their own ad distribution platform, and that they’ll be selling branding ads in house?

    Like

  15. YouTube isn’t going to partner, they’re creating an ad distribution network in house.

    See http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=47113

    “The company is rolling out a new ad platform that offers two main features–brand channels, where companies can create their own programming, and what YouTube is calling “participatory video ads,” some of which direct users to the new brand channels.”

    Like

  16. YouTube isn’t going to partner, they’re creating an ad distribution network in house.

    See http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=47113

    “The company is rolling out a new ad platform that offers two main features–brand channels, where companies can create their own programming, and what YouTube is calling “participatory video ads,” some of which direct users to the new brand channels.”

    Like

  19. YouTube gets YouTube. Why does nobody understand YouTube? Nobody will ever buy YouTube. YouTube will continue to chart its own unique course and will continue to invent itself. They are exploring groundbreaking revenue/ad deals (celebrity channels being only the latest) and doing things no other service is doing.

    In a few years, we’ll be asking “will YouTube buy __________?”

    Like

  20. YouTube gets YouTube. Why does nobody understand YouTube? Nobody will ever buy YouTube. YouTube will continue to chart its own unique course and will continue to invent itself. They are exploring groundbreaking revenue/ad deals (celebrity channels being only the latest) and doing things no other service is doing.

    In a few years, we’ll be asking “will YouTube buy __________?”

    Like

  21. NBC already has, weird seeing the content providers not sue and actually take advantage of that market. Prison Break Season 2 was a breakout, and YouTube played a part…

    How typical of Web 2.0 nutheads thinking who will grab it up, the better model for YouTube is to have everyone slice off a part…and if they can tame the copyright violational beast, it’s on solid footing.

    Like

  22. NBC already has, weird seeing the content providers not sue and actually take advantage of that market. Prison Break Season 2 was a breakout, and YouTube played a part…

    How typical of Web 2.0 nutheads thinking who will grab it up, the better model for YouTube is to have everyone slice off a part…and if they can tame the copyright violational beast, it’s on solid footing.

    Like

  23. No one will buy YouTube. Seen their expenses lately? Way too much money lost to bandwidth.

    Yes, it’s an unavoidable expense (especially for a video serving service), but it also can’t be overcome with advertising revenue.

    Buying it would be for novelty, not for business.

    Like

  24. No one will buy YouTube. Seen their expenses lately? Way too much money lost to bandwidth.

    Yes, it’s an unavoidable expense (especially for a video serving service), but it also can’t be overcome with advertising revenue.

    Buying it would be for novelty, not for business.

    Like

  25. Scott: why can’t advertising pay for the bandwidth?

    One minute on the SuperBowl is millions of dollars. Last I heard YouTube was spending about a million per month on bandwidth.

    Like

  26. Scott: why can’t advertising pay for the bandwidth?

    One minute on the SuperBowl is millions of dollars. Last I heard YouTube was spending about a million per month on bandwidth.

    Like

  27. From Writingforfilm.com’s 6/28/06 post “How Will Hollywood Incorporate User Generated Content”:

    Yesterday, on June 27, 2006, it was announced that NBC (the television network, for those of you who don’t bother to watch the small screen formerly referred to as “television” which is not yet primarly shown on your computer) announced that it will create an official NBC channel on YouTube that would include a “Fall Preview” area. In addition to marketing each others products, the channel would be used to promote other programming, such as “Saturday Night Live,” >”The Office,” etc. . . . . . But the most interesting aspect of this announcement was that NBC will launch a promotional contest for the “The Office, . . .”

    Robert, I’ve been blogging about this for 2 months from the point that I first learned the term “User Generated Content” from you blog–

    BTW–In one of your less controversial posts, you asked what your readers thought you should cover at PodCast.net–You might want to occasionally report on the intersection . . . convergence . . . (whatever you want to call it) between new media and old media (or Hollywood and Northern California Start-ups), as everything . . . (including I assume in the not to distant future, PodCast.net) is being bought by an “old media” (and publically traded) companies.

    Right?

    Also, it might be interesting for you to report on how these new distribution platforms are or will pay off for the talent guilds . . . or any talent which does not have an ownership interest in the platforms or distribution venue.

    Like

  28. From Writingforfilm.com’s 6/28/06 post “How Will Hollywood Incorporate User Generated Content”:

    Yesterday, on June 27, 2006, it was announced that NBC (the television network, for those of you who don’t bother to watch the small screen formerly referred to as “television” which is not yet primarly shown on your computer) announced that it will create an official NBC channel on YouTube that would include a “Fall Preview” area. In addition to marketing each others products, the channel would be used to promote other programming, such as “Saturday Night Live,” >”The Office,” etc. . . . . . But the most interesting aspect of this announcement was that NBC will launch a promotional contest for the “The Office, . . .”

    Robert, I’ve been blogging about this for 2 months from the point that I first learned the term “User Generated Content” from you blog–

    BTW–In one of your less controversial posts, you asked what your readers thought you should cover at PodCast.net–You might want to occasionally report on the intersection . . . convergence . . . (whatever you want to call it) between new media and old media (or Hollywood and Northern California Start-ups), as everything . . . (including I assume in the not to distant future, PodCast.net) is being bought by an “old media” (and publically traded) companies.

    Right?

    Also, it might be interesting for you to report on how these new distribution platforms are or will pay off for the talent guilds . . . or any talent which does not have an ownership interest in the platforms or distribution venue.

    Like

  29. @!3 Er..um.. please tell me you aren’t comparing the value of a Super Bowl ad to the value of an ad on YouTube, are you? Setting aside the actual cost justification, I rather doubt an ad on YouTube reaches the number of eyeballs a SuperBowl ad does. So, that might be one reason advertising will not pay for YouTube’s bandwidth costs. Advertisers likely won’t pay enough for the ads to cover YouTube’s costs. I could be wrong.

    Like

  30. @!3 Er..um.. please tell me you aren’t comparing the value of a Super Bowl ad to the value of an ad on YouTube, are you? Setting aside the actual cost justification, I rather doubt an ad on YouTube reaches the number of eyeballs a SuperBowl ad does. So, that might be one reason advertising will not pay for YouTube’s bandwidth costs. Advertisers likely won’t pay enough for the ads to cover YouTube’s costs. I could be wrong.

    Like

  31. Brooke, repeat after me… PodTech is not interested in talent or quality. They appear to more interested in format, distribution, and most important, the number of ads they can get to help keep the afloat. You are asking Scoble to comment on something that seems almost anathema to their business model.

    Until the audience, the bandwidth is there, and for that matter, it is as easy as popping in a dvd or turning on the television, I don’t see this “new media” being that much of a threat to “Hollywood” anytime soon. There are still not enough people that want to sit in front of their laptops or computer screens to consume this crap and hope to be entertained or informed. Perhaps once cable companies get in on the act and see the value in offer vblogs as part of their “on demand” service we MIGHT be close to convergence. But, cable companies will have to see how they can monetize it. Again, util Joe Sixpack sees the value in it and can consume it as easily as he can a TV show or a rented DVD, Hollywood has little(I didn’t say ‘nothing) to worry about.

    Like

  32. Brooke, repeat after me… PodTech is not interested in talent or quality. They appear to more interested in format, distribution, and most important, the number of ads they can get to help keep the afloat. You are asking Scoble to comment on something that seems almost anathema to their business model.

    Until the audience, the bandwidth is there, and for that matter, it is as easy as popping in a dvd or turning on the television, I don’t see this “new media” being that much of a threat to “Hollywood” anytime soon. There are still not enough people that want to sit in front of their laptops or computer screens to consume this crap and hope to be entertained or informed. Perhaps once cable companies get in on the act and see the value in offer vblogs as part of their “on demand” service we MIGHT be close to convergence. But, cable companies will have to see how they can monetize it. Again, util Joe Sixpack sees the value in it and can consume it as easily as he can a TV show or a rented DVD, Hollywood has little(I didn’t say ‘nothing) to worry about.

    Like

  33. LayZ: you might be suprised by the talent we’re hiring. But I won’t go into that until we have something to ship. I learned SOMETHINGS while I was getting slammed for hyping up Vista at Microsoft! 🙂

    Like

  34. LayZ: you might be suprised by the talent we’re hiring. But I won’t go into that until we have something to ship. I learned SOMETHINGS while I was getting slammed for hyping up Vista at Microsoft! 🙂

    Like

  35. Opps,

    Re: #14–PodCast.net=PodTech.net. Sorry . . .

    But Robert, I’m still interested in the answer to my question: How will the new distribution platforms (such as PodTech.net) pay for WGA, SAG, or DGA talent . . . or any talent which does not have an ownership interest in the platforms or distribution venue?

    How will you ensure that the talent/content creators don’t get “screwed”?

    Also, it might be interesting for you to interview Patric Verrone, the president of the WGAwest (or antoher Guild Pres./Executive Director) on one of your PodTech.net . . . podcasts/episodes/moments.

    Like

  36. Opps,

    Re: #14–PodCast.net=PodTech.net. Sorry . . .

    But Robert, I’m still interested in the answer to my question: How will the new distribution platforms (such as PodTech.net) pay for WGA, SAG, or DGA talent . . . or any talent which does not have an ownership interest in the platforms or distribution venue?

    How will you ensure that the talent/content creators don’t get “screwed”?

    Also, it might be interesting for you to interview Patric Verrone, the president of the WGAwest (or antoher Guild Pres./Executive Director) on one of your PodTech.net . . . podcasts/episodes/moments.

    Like

  39. Brooke brings up some very important points, indeed the most important points for content companies, but WGA, SAG, DGA real talent, won’t play in these waters until it’s worth their while, and by the time it’s worth the effort, the Guilds will have something on the board, well, they sorta already have…

    http://www.wga.org/subpage_newsevents.aspx?id=2174

    But for now the primordial-soup New Media’ites will just cull up non-repped geek-level talent, going extreme niche, slapping ads on it…tinker-toying with the Amanda’s and the Frank Ze’s and the C List off-Hollywoods, all the while playing bandwidth distributional codec games and eternally whining about HD and other techie shop talk and how the masses “just don’t get it”.

    All set to go into more detail, but well, it’s already been said. From now on out, whatever LayZ says, I ditto endorse…without even looking, well maybe a few escape clauses, but yet to find any. Sorta like an actor committing to a Coen Brothers or Christopher Guest script, doesn’t matter, don’t even have to read it…sign, sign… 🙂

    VH1 has “Web Junk”, so in a way Cable is already there, MTV buying up iFilm, just America’s Funniest Web Slop…and I could see YouTube the TV Show. But it’s all so much hobbled-yarn SpikeTV fare, (well minus the most-excellently scripted Blade)…

    Like

  40. Brooke brings up some very important points, indeed the most important points for content companies, but WGA, SAG, DGA real talent, won’t play in these waters until it’s worth their while, and by the time it’s worth the effort, the Guilds will have something on the board, well, they sorta already have…

    http://www.wga.org/subpage_newsevents.aspx?id=2174

    But for now the primordial-soup New Media’ites will just cull up non-repped geek-level talent, going extreme niche, slapping ads on it…tinker-toying with the Amanda’s and the Frank Ze’s and the C List off-Hollywoods, all the while playing bandwidth distributional codec games and eternally whining about HD and other techie shop talk and how the masses “just don’t get it”.

    All set to go into more detail, but well, it’s already been said. From now on out, whatever LayZ says, I ditto endorse…without even looking, well maybe a few escape clauses, but yet to find any. Sorta like an actor committing to a Coen Brothers or Christopher Guest script, doesn’t matter, don’t even have to read it…sign, sign… 🙂

    VH1 has “Web Junk”, so in a way Cable is already there, MTV buying up iFilm, just America’s Funniest Web Slop…and I could see YouTube the TV Show. But it’s all so much hobbled-yarn SpikeTV fare, (well minus the most-excellently scripted Blade)…

    Like

Comments are closed.