I’m sorry about Apple hype

Yesterday’s announcements by Apple went over like a lead balloon here at Off the Grid Camp (Patrick was totally not excited and even this morning after he got to hear all the news was not as Apple frenzied as usual).

I was lead to believe (by multiple sources that I can’t name for obvious reasons) that there’d be a lot more interesting stuff released yesterday than there actually was. I can’t go into why I was lead to believe that, but I had my reasons and I screwed up by getting overly excited. As Nick Douglas at Valleywag says, I was blabbing. And I got burned.

That said, I still believe the folks who got my excitement levels to rise. As Michael Markman reports Steve Jobs says there’s still a lot of stuff coming. Hinting that they didn’t announce some stuff that they were planning on putting on stage yesterday.

The stock market reacted much like those here at Off the Grid did. Yawn.

My speculation? Apple didn’t pull the trigger because they didn’t want to screw up their back-to-school sales. Let’s say they announced a new portable device or new iPod¬†right now but wouldn’t be able to ship in quantity for, say, four weeks, they would totally freeze out the market for back to school (Patrick, for instance,¬†goes back to school in three weeks). That would be stupid to do, so it’s probably smart to wait a few more weeks until kids are back in school before announcing cool new stuff.

Update: Wired’s Leander Kahney asks “Has Steve Jobs Lost His Magic?”

Update 2: TechMeme has a lot more reaction to the keynote.