CEO lesson: don’t miss interviews with podcasters

David Hayden, CEO of Jeteye, kept Tom Raftery, podcaster/blogger/IT tech expert from Ireland, on hold for 17 minutes so Tom decided to record the hold music he was hearing and interview himself. The result is pretty funny and will get David bugged for at least a few weeks.

26 thoughts on “CEO lesson: don’t miss interviews with podcasters

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  2. Tom may have done more harm to himself, not so sure other CEO’s will want to be interviewed by him, they are probably worrying how Tom will sabotage the interview or make them look bad if they happen to do anything that could possibly miff Tom.

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  3. Tom may have done more harm to himself, not so sure other CEO’s will want to be interviewed by him, they are probably worrying how Tom will sabotage the interview or make them look bad if they happen to do anything that could possibly miff Tom.

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  4. People who have power should use it with more caution.

    Notice how Jon Stewart has changed his interviewing with celebrities? He was harsh and very critical in his earliest shows. I am sure people stopped coming to his shows.
    A podcaster needs more and more CEOs. Ofcourse CEOs need podcasters, too. 🙂

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  5. People who have power should use it with more caution.

    Notice how Jon Stewart has changed his interviewing with celebrities? He was harsh and very critical in his earliest shows. I am sure people stopped coming to his shows.
    A podcaster needs more and more CEOs. Ofcourse CEOs need podcasters, too. 🙂

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  6. I agree with Estelle. This may have been a career limiting move on Tom’s part. This is another example of how podcasters may not be taken seriously by the business world. Sure Dave should have kept his commitments, but maybe he had what he felt were more pressing issues to deal with.

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  7. I agree with Estelle. This may have been a career limiting move on Tom’s part. This is another example of how podcasters may not be taken seriously by the business world. Sure Dave should have kept his commitments, but maybe he had what he felt were more pressing issues to deal with.

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  8. I’m sorry but this is a hysterical commentary on power and the media.

    Perhaps you’re all right about Tom’s future with the C-level set… but how many of you had routinely listened to him prior to this clever move? I’ve heard his interviews before, and they’re pretty high-quality. I think this approach to being stood up is handled in a self-deprecating enough manner to comem across as amusing and not strictly an embittered journalist. I’m sure if the delay had been met with a resched or at least some apologizing (which in my opinion is required no matter how important or busy you become) he may not have reacted this way.

    Anyway, I’m obviously in the minority here. But I’ve been on both sides of this equation: plugging my book or my company, and sick and tired of hearing my own voice during an interview and wishing to god I didn’t have to give another performance. I’ve also been late for an interview or two myself, but never disrespectful. I think there’s a big difference.

    As a journalist, producer and podcaster, I’ve also been the interviewer of some pretty important VIP’s …and it’s more than a bit disheartening when you show up excited and well-prepared only to be greeted with that look that says, “You’re not the WSJ so remind me why my publicist set this %$#@! thing up??” Over time, we’ve built up a reputation and an audience and overcome that condecension. But when you’re starting out, it’s not for the faint of heart.

    IMHO, Tom’s response is a humorous breath of fresh air to the challenges of being a journalist, and a great survival strategy for pursuing access to people who often conflate their own inflluence and importance with a free pass on etiquette, civility and professionalism.

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  9. I’m sorry but this is a hysterical commentary on power and the media.

    Perhaps you’re all right about Tom’s future with the C-level set… but how many of you had routinely listened to him prior to this clever move? I’ve heard his interviews before, and they’re pretty high-quality. I think this approach to being stood up is handled in a self-deprecating enough manner to comem across as amusing and not strictly an embittered journalist. I’m sure if the delay had been met with a resched or at least some apologizing (which in my opinion is required no matter how important or busy you become) he may not have reacted this way.

    Anyway, I’m obviously in the minority here. But I’ve been on both sides of this equation: plugging my book or my company, and sick and tired of hearing my own voice during an interview and wishing to god I didn’t have to give another performance. I’ve also been late for an interview or two myself, but never disrespectful. I think there’s a big difference.

    As a journalist, producer and podcaster, I’ve also been the interviewer of some pretty important VIP’s …and it’s more than a bit disheartening when you show up excited and well-prepared only to be greeted with that look that says, “You’re not the WSJ so remind me why my publicist set this %$#@! thing up??” Over time, we’ve built up a reputation and an audience and overcome that condecension. But when you’re starting out, it’s not for the faint of heart.

    IMHO, Tom’s response is a humorous breath of fresh air to the challenges of being a journalist, and a great survival strategy for pursuing access to people who often conflate their own inflluence and importance with a free pass on etiquette, civility and professionalism.

    Like

  10. LayZ,

    in my own post on this I mentioned that:

    I sat on the conference call line, patiently listening to the hold music, expecting him to arrive for over 17 minutes (I’m a little slow to catch on to these things!) but no-show. I emailed my contact, nothing. I called her, nothing. I re-checked my email and sure enough the time and numbers were correct.

    Now, if something had come up, I’m not a hard guy to get hold of. All my contact details are in the sidebar on the right and my blog is readily found in a Google search.

    My contact has since emailed with an apology but I haven’t heard from David at all (nor do I expect to at this point).

    I had spent a considerable amount of time preparing for this interview. I had re-scheduled it to yesterday at very short notice to accomodate David and then he didn’t show.

    I figured I might as well get a bit of a laugh, if nothing else, for the time and energy I spent on this.

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  11. LayZ,

    in my own post on this I mentioned that:

    I sat on the conference call line, patiently listening to the hold music, expecting him to arrive for over 17 minutes (I’m a little slow to catch on to these things!) but no-show. I emailed my contact, nothing. I called her, nothing. I re-checked my email and sure enough the time and numbers were correct.

    Now, if something had come up, I’m not a hard guy to get hold of. All my contact details are in the sidebar on the right and my blog is readily found in a Google search.

    My contact has since emailed with an apology but I haven’t heard from David at all (nor do I expect to at this point).

    I had spent a considerable amount of time preparing for this interview. I had re-scheduled it to yesterday at very short notice to accomodate David and then he didn’t show.

    I figured I might as well get a bit of a laugh, if nothing else, for the time and energy I spent on this.

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  12. Oops,

    forgot to also say thanks to Megan for the kind words and the support.

    On the career limiting comments – this was podcast no. 40 for PodLeaders. PodLeaders has published podcasts with Vint Cerf, Bruce Horn, Robert Scoble, Marc Canter, Steve Rubel, Jeff Clavier, Loic Le Meur, John Battelle, Niall Kennedy, Dave Sifry and Kevin Burton amongst others.

    I think PodLeader’s record as a quality content producer can stand one fun-poking podcast.

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  13. Oops,

    forgot to also say thanks to Megan for the kind words and the support.

    On the career limiting comments – this was podcast no. 40 for PodLeaders. PodLeaders has published podcasts with Vint Cerf, Bruce Horn, Robert Scoble, Marc Canter, Steve Rubel, Jeff Clavier, Loic Le Meur, John Battelle, Niall Kennedy, Dave Sifry and Kevin Burton amongst others.

    I think PodLeader’s record as a quality content producer can stand one fun-poking podcast.

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  14. Anyone who spends time reading Tom’s stuff knows he’s a fair and balanced reporter of fact. He rarely if ever dabbles in speculation, is very well connected and treats people with respect. He’s also kind and considerate with schmuks like me who aren’t the geekiest in the world.

    Tom did everything he could to make the show work and neither David nor his handlers had the decency or wit to communicate a delay. It’s not the worst sin in the world but it’s irksome nonetheless.

    If folk think that’s career limiting, then they must be of that school of thought that elevates CXOs to God like status. They’re not. They’re human. Like the rest of us.

    Folk would have had something to complain about if he’d taken David to task but he didn’t. He applied some Irish humour to the situation which I personally felt came off well.

    In a nansecond or two we’ll forget all about it and David will come back with a quip of his own. I hope.

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  15. Anyone who spends time reading Tom’s stuff knows he’s a fair and balanced reporter of fact. He rarely if ever dabbles in speculation, is very well connected and treats people with respect. He’s also kind and considerate with schmuks like me who aren’t the geekiest in the world.

    Tom did everything he could to make the show work and neither David nor his handlers had the decency or wit to communicate a delay. It’s not the worst sin in the world but it’s irksome nonetheless.

    If folk think that’s career limiting, then they must be of that school of thought that elevates CXOs to God like status. They’re not. They’re human. Like the rest of us.

    Folk would have had something to complain about if he’d taken David to task but he didn’t. He applied some Irish humour to the situation which I personally felt came off well.

    In a nansecond or two we’ll forget all about it and David will come back with a quip of his own. I hope.

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  16. Hey I interviewed David and he was very much on time, and we got a neat interview for Lifehack.org.

    Who knew? I suppose things can come up.

    One thing this does lightlight (parroting some of the above) is that new media doesn’t have some of the same built in hmm… requirements to play nice? And yes, maybe the Jon Stewart example is good.

    But, doesn’t this make it all more REAL? Politely *not* running the hold music interview means that no one would know this happened.

    David’s a nice guy, though. Just saying.

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  17. Hey I interviewed David and he was very much on time, and we got a neat interview for Lifehack.org.

    Who knew? I suppose things can come up.

    One thing this does lightlight (parroting some of the above) is that new media doesn’t have some of the same built in hmm… requirements to play nice? And yes, maybe the Jon Stewart example is good.

    But, doesn’t this make it all more REAL? Politely *not* running the hold music interview means that no one would know this happened.

    David’s a nice guy, though. Just saying.

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  18. Just a quick follow-up,

    I have had an email exchange with David and the first thing he said was

    I thought the no show podcast was pretty funny 😉

    We have re-scheduled the interview.

    Good on you Dave for taking it in the spirit in which it was intended.

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  19. Just a quick follow-up,

    I have had an email exchange with David and the first thing he said was

    I thought the no show podcast was pretty funny 😉

    We have re-scheduled the interview.

    Good on you Dave for taking it in the spirit in which it was intended.

    Like

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