Scoble’s a hypocrite, PR blogger says

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David Krug who writes the PR Blogging blog says that he’s unsubscribing and that I’m a hypocrite for my stance on advertising and conflicts of interest. Here, let’s listen into what he’s saying:

Scoble says bloggers shouldn’t be getting paid to blog. Cough, I swear Microsoft was paying him to video blog this entire year. I may be mistaken. Someone might want to correct me. What’s the difference? No seriously if Scoble can come up with a decent reason to differentiate the two I will listen.”

First of all, I didn’t say that you shouldn’t be getting paid to blog. I said that if you are you should disclose that fact. Yes, I did say that I wouldn’t sell my blog on a post-by-post basis, but didn’t get to the point for making that rule for everyone. I just said that if I WERE going to sell my posts that I would disclose that and make it clear for my readers (and the same goes for where I work — everyone knew Channel 9 was paid for by Microsoft).

Everyone knew I worked for Microsoft and so everything I wrote over the past three years should be looked at through that lens.

What I hate are bloggers who are being compensated but aren’t telling their readers about their conflicts of interest.

There’s a huge difference there and I think it says a LOT about David that he can’t see the difference.

It’s also interesting to note that for the past three years my posts where I said something nice about our competitors or other companies that I was listened to a lot more than when I said something nice about Microsoft. Why was that? Because my readers were factoring into their reading how I was being compensated.

Same thing will happen now when I say something nice about PodTech. You all know that I’m getting my salary there and will be far more likely to say “shill” when I do that about PodTech.

More about this in my exit interview.

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Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

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14 thoughts on “Scoble’s a hypocrite, PR blogger says”

  1. See the plain issue here is. Leave it up to bloggers to disclose. Don’t bash the service Robert. In fact don’t prejudge bloggers. It’s just ugly.

    IMO there’s no difference between an affiliate link and a payperpost situation.

    As long as you proclaim it.

    But don’t bash bloggers because they use a service. Or a service because it uses bloggers.

    That’s the issue I have. I can see the difference here. DOH! But It’s hypocritical to label all bloggers who use the service as sleezy. Which you hint strongly at.

    Which is why I had a strong post.

    Like

  2. See the plain issue here is. Leave it up to bloggers to disclose. Don’t bash the service Robert. In fact don’t prejudge bloggers. It’s just ugly.

    IMO there’s no difference between an affiliate link and a payperpost situation.

    As long as you proclaim it.

    But don’t bash bloggers because they use a service. Or a service because it uses bloggers.

    That’s the issue I have. I can see the difference here. DOH! But It’s hypocritical to label all bloggers who use the service as sleezy. Which you hint strongly at.

    Which is why I had a strong post.

    Like

  5. David it seems like your putting words in Robert’s mouth. After re-reading the post I don’t see how Robert’s bashing bloggers or the service.. in my opinion he’s saying there needs to be some ethical standards in blogging. If you’ve got a paid post, disclose it. Easy. End of story.

    Like

  6. David it seems like your putting words in Robert’s mouth. After re-reading the post I don’t see how Robert’s bashing bloggers or the service.. in my opinion he’s saying there needs to be some ethical standards in blogging. If you’ve got a paid post, disclose it. Easy. End of story.

    Like

  9. So ….
    How much did David Krug get paid for that post???

    Once you affiliate with a pay for endorsement “business” you never get rid of the stain?

    Like

  11. I think Scobel’s post are only one part of this blog, I come here to read the comments more than the original post-so should the commentors get paid too?:)

    To be fair, Scobel allowed a decent amount of critism on the blog, this is what really raised his credibility comparing to other “bloggers/bloggals” working for the Microsoft PR/HR department.

    We sure don’t need too many shillbloggers in the cyberspace, do we?

    Like

  12. I think Scobel’s post are only one part of this blog, I come here to read the comments more than the original post-so should the commentors get paid too?:)

    To be fair, Scobel allowed a decent amount of critism on the blog, this is what really raised his credibility comparing to other “bloggers/bloggals” working for the Microsoft PR/HR department.

    We sure don’t need too many shillbloggers in the cyberspace, do we?

    Like

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