I just listened to the video blogging session at BloggerCon.
In the discussion it was clear that there is a coming conflict between people who "do it for love" and those who are doing video to build an audience, which presumably they are doing so that they can sell advertising or get sponsorship. In other words there are those who believe in production values and those who think that the production values advocates are missing the point: that everyday people can now use video to communicate in a new way.
It's interesting, but at Microsoft the Channel 9 team built an audience without doing much production. Very little editing. Very little enhancing of audio. Very little audio beyond just using the on-camera microphones. Most of my video was shot on cheapo cameras.
It's interesting that they didn't discuss why that worked: we're tired of committee-based marketing.
Look at a typical Superbowl Commercial. I'd bet that to do one of those requires at least three committees.
So what that my audio wasn't the ultimate 5-channel surround sound that the World Cup has? Or that my camera work is a bit shaky at times? I didn't do it to win an Emmy: I did it to get you a look inside Microsoft offices in a way that'd be impossible to do if we had "production values."
Why? Production values require committees, or at least a lot of time and money. Committees generally strip the soul out of things. It's why we end up with names like "Windows XP Tablet PC Edition 2005." Or worse.
Dave Winer made the point that by making it seem like you need to spend eight hours to do a few minutes of video that you're scaring off just the people who'll come up with something innovative. He said he doesn't do that and he has an audience of thousands who watch and listen to his various vlogs and podcasts.
That is so true.
Why do I like videoblogs? Cause I don't need to pitch a committee to get them distributed. That's a huge change.
Yeah, it means that there will be a ton of video that you won't want to watch. That's OK!
We have plenty of "professional" content out there. There's 150 channels on my Comcast and nothing is on.
Now I'll have 150,000 videoblogs a day to choose from. I'm sure that the really good ones will get pointed out.
I'm actually probably going to get two cameras: a cheap one and an expensive one. There's some content that just requires a better quality. But there's a whole lot of things that I'd like to do that doesn't require hours of sitting in front of an editor, or a $6,000 camcorder with a $600 tripod.
Speaking of which, the New York Times has a new blog that's tracking the new videoblogging world. Wow. I thought it'd be a year or two before NYT would jump in. Oh, and there's a good blog that shows how to do your own videoblog.
To get this back into a geeky bent, anyone have good videoblog tutorials that teach you how to program?