My PR guy

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One of the little secrets I've learned is that PR people play a much bigger role in life than geeks often give them credit for. They are major influencers who help shape what story gets written about you. If you write them off or treat them badly, they'll get negative stories written about you. Same as underground influencers, who are really unpaid PR people anyway. Christopher Coulter, for instance, is one of the best networkers the world has ever not known. He has gotten me and Microsoft in more stories than any other single human being that I know about. How did he do that? Emailed his list of hundreds of journalists and gave them both snarky stuff and real news to write about. I keep wishing he'd do a blog, but he likes to play the underground string puller a lot more than being out front about what he's up to. Yeah, me and him have had our fights, but he keeps sending me stuff even though I've been fighting with him in public. I always appreciated that.

Another guy who has done me numerous favors is Frank Shaw, vice president at Waggener Edstrom, one of the PR firms Microsoft uses. He wrote about his relationship with me on his blog.
While those on the outside might think he's just a typical flack I've gotten to know Frank over the years and he's the first guy I'll call if there's a story breaking about Microsoft. Why? Cause he knows everyone. Seriously. And when I say everyone, I mean he could get you onto Bill Gates lunch schedule if he wanted to.

There isn't anyone else like him that I've met. Buzz Bruggeman comes pretty close in terms of networking skills, but I think Frank has even Buzz beat.

He's been internally blogging for a long time and I hear it's pretty good. It'll be interesting to watch his new blog and see how it evolves. I bet that Frank blogs some big stories from Microsoft within the next year. His blog will be the first place I'll look for the inside scoop on what's really going on at Microsoft.

OK, Frank, that IS a challenge to let a little dirty laundry hang out in the public square for us all to gawk at. 🙂

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Published by Robert Scoble

I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality." SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/ BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything." WATCH MY LATEST SPEECHES: State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/ Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI +++++++++++ BIO: Scoble gives you a front-row seat on the future. Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram. Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc). That's based on his view thanks to his past experience as futurist at Rackspace. Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993. ++++++++ SPEAKER PITCH: Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next. SPEECH ABSTRACT #1: TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology? Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI Why "the Fourth Transformation?" Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap. This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV. This is a big deal and Robert will take you through what mixed reality is and how it will change every business. Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html ++++++++ SPEECH ABSTRACT #2: "The Next Two Clicks of Moore's Law." Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world. He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world. He'll send you off with some lessons for companies both large and small. ++++++++ SPEECH ABSTRACT #3: "Personalized Meaning: What is Augmented Reality For?" As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world. What role does augmented reality play in both worlds? Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.' CONTACT: If you are looking to contact me, email is best: scobleizer@gmail.com. ++++++++ ENDORSEMENTS: IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/ Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/

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40 thoughts on “My PR guy”

  5. That was an unbelievable jump in your stats, 4000 up to 94 thousand in just one day, WOW! Was this anomaly of your own doing? Your PR man’s efforts or just plain good fortune? I see BBC UK played a big part in the jump. As Adenan Karshogi (probably spelt wrong but he was once the richest man in the world – Mediterranean arms dealer) once said, “There are two secrets to success, firstly seeing your opportunity and secondly having the courage to take it”. Well Done. Mick http://rockwatching.wordpress.com

    Like

  6. Great blog, and you satisfy many ppl interest on M$, hope you got a bright future at the new company..

    I am supporting you..

    Geeks…

    Like

  7. That was an unbelievable jump in your stats, 4000 up to 94 thousand in just one day, WOW! Was this anomaly of your own doing? Your PR man’s efforts or just plain good fortune? I see BBC UK played a big part in the jump. As Adenan Karshogi (probably spelt wrong but he was once the richest man in the world – Mediterranean arms dealer) once said, “There are two secrets to success, firstly seeing your opportunity and secondly having the courage to take it”. Well Done. Mick http://rockwatching.wordpress.com

    Like

  8. Great blog, and you satisfy many ppl interest on M$, hope you got a bright future at the new company..

    I am supporting you..

    Geeks…

    Like

  9. Hi Scoble, congratulations on your big change in life!

    If you have the time, come and visit my blog, though it´s in portuguese since i´m here in Brasil.

    I always read your blog, it´s the best!

    Nick Ellis
    digitaldrops.com.br

    Like

  10. Hi Scoble, congratulations on your big change in life!

    If you have the time, come and visit my blog, though it´s in portuguese since i´m here in Brasil.

    I always read your blog, it´s the best!

    Nick Ellis
    digitaldrops.com.br

    Like

  13. Hello, this is off topic but here goes: how can a person introduce a category defining, fleshed out concept, to the powers that be. Without a high level contact and vast resources of team and capital I am at a standstill until I can find someone who understands what an Enhanced Directory Service with Single Number Solution applications in the telecommunication market would do for the partner. Short term IPO would only touch values that ongoing partner revenue would produce.

    Like

  14. Hello, this is off topic but here goes: how can a person introduce a category defining, fleshed out concept, to the powers that be. Without a high level contact and vast resources of team and capital I am at a standstill until I can find someone who understands what an Enhanced Directory Service with Single Number Solution applications in the telecommunication market would do for the partner. Short term IPO would only touch values that ongoing partner revenue would produce.

    Like

  15. hi,
    this is totally offtopic. just an idea tho which I wanted to share. Why doesn’t MS give away free copies of Windows 95 to those countries which can’t afford the XP or 98. With a basic 15 day IE trial pack they can upload softwares like Firefox or Opera (for the lack of IE after the trial period) and OpenOffice (for the lack of MS Office). They will then have an OS almost as good as MS Windows XP. Just an idea tho.

    Like

  16. hi,
    this is totally offtopic. just an idea tho which I wanted to share. Why doesn’t MS give away free copies of Windows 95 to those countries which can’t afford the XP or 98. With a basic 15 day IE trial pack they can upload softwares like Firefox or Opera (for the lack of IE after the trial period) and OpenOffice (for the lack of MS Office). They will then have an OS almost as good as MS Windows XP. Just an idea tho.

    Like

  17. Congratulations – it’s going to be fascinating to see you do for (to?) podcasting what you did for blogs. This is going to be fun!

    (I’ll drop you an email anout the intersection of podcasting / PR and blogging.)

    Like

  18. Congratulations – it’s going to be fascinating to see you do for (to?) podcasting what you did for blogs. This is going to be fun!

    (I’ll drop you an email anout the intersection of podcasting / PR and blogging.)

    Like

  19. Well, not all of us can get PR people like you. So, i guess that for us, the best thing to do is to learn something about PR techniques and use them. Thanks for sharing the info with us.

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  20. Well, not all of us can get PR people like you. So, i guess that for us, the best thing to do is to learn something about PR techniques and use them. Thanks for sharing the info with us.

    Like

  21. I think you need to take a break from yourself. This blog is purports to be about technology, but really it’s like a big vanity license plate: Look at Me! Look who’s writing about me! Look who’s linking/quoting/thinking about me! Dude, grow up.

    Like

  22. I think you need to take a break from yourself. This blog is purports to be about technology, but really it’s like a big vanity license plate: Look at Me! Look who’s writing about me! Look who’s linking/quoting/thinking about me! Dude, grow up.

    Like

  29. Robert, what will “Microsoft Geek Blogger” change to ? “PodTech Geek Blogger” that just doesnt sound right. Maybe you should hold a poll for a new tag line …
    oh yeah … good luck with your new venture !

    Like

  30. Robert, what will “Microsoft Geek Blogger” change to ? “PodTech Geek Blogger” that just doesnt sound right. Maybe you should hold a poll for a new tag line …
    oh yeah … good luck with your new venture !

    Like

  33. Pingback: BoumBlogCommunication » Liens du 13 juin

  34. @18. Because it’s no longer supported is one major reason. I don’t think MS is even making copies of anymore so I’m not sure how the software would even be distributed.

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  35. @18. Because it’s no longer supported is one major reason. I don’t think MS is even making copies of anymore so I’m not sure how the software would even be distributed.

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  38. You, then Om Malik. I wonder when Matt Cutts is going to make the break. Good path. Companies should keep that in mind when they choose/allow their high profile blogger.

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  39. You, then Om Malik. I wonder when Matt Cutts is going to make the break. Good path. Companies should keep that in mind when they choose/allow their high profile blogger.

    Like

  40. Pingback: My PR guy - davecentral Planet David Central & Dave Central Planet

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