Published by Robert Scoble
I give you a front-row seat on the future. Focusing most of my efforts now on next-generation augmented reality and artificial intelligence, AKA "mixed reality."
SUBSCRIBE TO MY NEWSLETTER: http://clevermoe.com/scobleizer-news/
BUY OUR NEW BOOK: https://www.amazon.com/Fourth-Transformation-Robert-Scoble/dp/1539894444 "The Fourth Transformation: How augmented reality and artificial intelligence will change everything."
WATCH MY LATEST SPEECHES:
State of VR with Philip Rosedale (done in VR itself, very cool): https://www.youtube.com/watch?v=2zAA1EVGUZU
At GEOINT, June 2017: http://trajectorymagazine.com/glimpse-new-world/
Augmented World Expo, June 2017: https://www.youtube.com/watch?v=l4xHILvLD8E
At Leade.rs, April 2017: https://youtu.be/52_0JshgjXI
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BIO:
Scoble gives you a front-row seat on the future.
Literally. He had the first ride in the first Tesla. Siri was launched in his house. He's been the first to share all sorts of technologies and companies with you, from Flipboard to Pandora to Instagram.
Today he's focusing on mixed reality, AKA "next-generation augmented reality" which will include a new user interface for EVERYTHING in your life (IoT, Smart Cities, driverless cars, robots, drones, etc).
That's based on his view thanks to his past experience as futurist at Rackspace.
Best place to find Scoble? On his Facebook profile at https://www.facebook.com/RobertScoble
He has been a technology blogger since 2000, was one of five people who built Microsoft's Channel 9 video blog/community, worked at Fast Company Magazine running its TV efforts, and has been part of technology media businesses since 1993.
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SPEAKER PITCH:
Apple and Facebook now have revealed their Augmented Reality strategies, which means your business needs one too. Rely on Robert Scoble, the world's top authority on AR, to bring to your conference what businesses should do next.
SPEECH ABSTRACT #1:
TITLE: The Fourth Transformation: What's next in mixed reality (AR and AI) and the future of technology?
Here's an example of this talk at Leade.rs in Paris in April, 2017: https://youtu.be/52_0JshgjXI
Why "the Fourth Transformation?"
Soon we will have phones and glasses that do full on augmented reality. Everything you look at will potentially be augmented. This world is coming in late 2017 with a new iPhone from Apple, amongst other products. Microsoft is betting everything on its HoloLens glasses that do mixed reality and the industry is spending many billions of dollars in R&D and funding new companies like Magic Leap.
This future will be the user interface for IoT, Smart Cities, autonomous cars, robots, drones, and your TV.
This is a big deal and Robert will take you through what mixed reality is and how it will change every business.
Learn more about Robert's speaking style and contact his agent at http://odemanagement.com/robert-scoble/Robert-Scoble.html
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SPEECH ABSTRACT #2:
"The Next Two Clicks of Moore's Law."
Over the next four years, or two clicks of Moore's Law, a ton about our technology world will change. Scoble will bring you the best from his travels visiting R&D labs, startups, and innovators around the world.
He views the world through his rose-colored-mixed-reality glasses, which will be the new user interface for self driving cars, Smart Cities, IoT, and many other things in our world.
He'll send you off with some lessons for companies both large and small.
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SPEECH ABSTRACT #3:
"Personalized Meaning: What is Augmented Reality For?"
As we enter a far more technological world where even cars drive themselves, I predict we'll see a blowback toward the analog, more authentic world.
What role does augmented reality play in both worlds?
Get Scoble's insight into where augmented reality is going, see tons of real-world demos, and understand what he means by 'personalized meaning.'
CONTACT:
If you are looking to contact me, email is best: scobleizer@gmail.com.
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ENDORSEMENTS:
IZEA Top 25 Tech Influencers: https://izea.com/2017/07/07/25-top-tech-influencers/
Time: One of the top 140 Twitterers!
FT: One of the five most influential Twitterers!
Inc. Top 5 on list of Tech Power Players You Need to Know: http://www.inc.com/john-rampton/30-power-players-in-tech-you-need-to-know.html
Next Reality: #4 on top 50 AR influencer list: https://next.reality.news/news/nr50-next-realitys-50-people-watch-augmented-mixed-reality-0177454/
View all posts by Robert Scoble
Great tip.
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Great tip.
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Robert – that is a problem that you will find in almost any industry. But, I don’t necessarily see it as a problem. In many ways, I feel glad that the average user is not bogged down by various technical acronyms, codenames, future releases, etc. Unfortunately, this doesn’t help any company that is trying to push a new product.
What companies need to do is promote solutions to everyday problems. Instead of selling Server X with Y GB’s of Ram, a server company can instead market their product as being X percent reliable at only Y% the cost of your current implementation. Many of the more successful entertainment devices these days follow that rule. The Xbox 360 is not sold as a multi-piplined GPU connected to a modified PowerPC processor. If you go to Best Buy, you will see it marketed as something that makes gaming fun.
In short, I think marketing a solution to a problem is more effective at connecting with average users than marketing a product with a list of features/advantages/etc.
Cheers!
Kirupa =)
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Robert – that is a problem that you will find in almost any industry. But, I don’t necessarily see it as a problem. In many ways, I feel glad that the average user is not bogged down by various technical acronyms, codenames, future releases, etc. Unfortunately, this doesn’t help any company that is trying to push a new product.
What companies need to do is promote solutions to everyday problems. Instead of selling Server X with Y GB’s of Ram, a server company can instead market their product as being X percent reliable at only Y% the cost of your current implementation. Many of the more successful entertainment devices these days follow that rule. The Xbox 360 is not sold as a multi-piplined GPU connected to a modified PowerPC processor. If you go to Best Buy, you will see it marketed as something that makes gaming fun.
In short, I think marketing a solution to a problem is more effective at connecting with average users than marketing a product with a list of features/advantages/etc.
Cheers!
Kirupa =)
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Kirupa is right. Normal people (you are not normal, Scoble. The majority of people that work at Microsoft are not “normal”) would only care about a blog, a podcast, or Second Life if solved a problem for them. What problem does a blog solve for normal people? What problem does Second Life solve? XBOX solves and entertainment problem. Second Life? Yea, maybe. But it’s too much work compared to an xbox or something like that.
We’ve debated ad nauseum what problem Vista solves for normal people. Sure anyone buying a PC next year will likely have Vista, but upgrade? Again, is that compelling?
People like you and most geeks think technology is the objective, not the method. Tecnology can’t get in the way. Normal people don’t care WHAT the technology is or how it works. They just care that it accomplishes their goals. Don’t focus on the technology (blogs, podcasts, bla bla bla). Normal people that an iPod nano doesn’t have a hard disk but a video iPod does. The only reason they care about the size of the disk is that it translates into how may songs they can potentially store, not that its 30GB, 60GB bla bla bla.
Even for the PR “pros”, when you tell them to watch Techmeme, that means nothing to them. Tell them what it is and what it can do for them. No one (normal people) cares that its called a blog, or a video blog.
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Kirupa is right. Normal people (you are not normal, Scoble. The majority of people that work at Microsoft are not “normal”) would only care about a blog, a podcast, or Second Life if solved a problem for them. What problem does a blog solve for normal people? What problem does Second Life solve? XBOX solves and entertainment problem. Second Life? Yea, maybe. But it’s too much work compared to an xbox or something like that.
We’ve debated ad nauseum what problem Vista solves for normal people. Sure anyone buying a PC next year will likely have Vista, but upgrade? Again, is that compelling?
People like you and most geeks think technology is the objective, not the method. Tecnology can’t get in the way. Normal people don’t care WHAT the technology is or how it works. They just care that it accomplishes their goals. Don’t focus on the technology (blogs, podcasts, bla bla bla). Normal people that an iPod nano doesn’t have a hard disk but a video iPod does. The only reason they care about the size of the disk is that it translates into how may songs they can potentially store, not that its 30GB, 60GB bla bla bla.
Even for the PR “pros”, when you tell them to watch Techmeme, that means nothing to them. Tell them what it is and what it can do for them. No one (normal people) cares that its called a blog, or a video blog.
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They recently announced a change in the Java license, but it was not changed to GPL. This is what is blocking them from reaching the commercial masses of their target audience. This is what prevents inclusion into several operating systems.
I am guessing, though I don’t know for sure, that changing the license to one that allows for modification and redistribution could effect the case against Microsoft for WFC, when it sued them for modifying and redistributing java and won. If they change the license now, I’m not sure how it would effect that case.
Perhaps that’s an X-factor to why they are stuck.
I know JBoss and Redhat amalgamated or will very soon. That will be a boost, with Redhat using more java/tomcat servelet technology like on their new http://mugshot.org website.
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They recently announced a change in the Java license, but it was not changed to GPL. This is what is blocking them from reaching the commercial masses of their target audience. This is what prevents inclusion into several operating systems.
I am guessing, though I don’t know for sure, that changing the license to one that allows for modification and redistribution could effect the case against Microsoft for WFC, when it sued them for modifying and redistributing java and won. If they change the license now, I’m not sure how it would effect that case.
Perhaps that’s an X-factor to why they are stuck.
I know JBoss and Redhat amalgamated or will very soon. That will be a boost, with Redhat using more java/tomcat servelet technology like on their new http://mugshot.org website.
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I think dmad has it right: “We’ve debated ad nauseum what problem Vista solves for normal people. Sure anyone buying a PC next year will likely have Vista, but upgrade? Again, is that compelling?”
Shaky video recordings of real people may be the answer. Blogs too. But the deep, deep fundamental issue with marketing technology to non-techies is one of imagination.
When I write for Articulate’s clients (and Microsoft is one of them – full disclosure) the first thing I try to do is to understand the world of the reader. What bothers them? What do they read? What problems do they have? Focus groups and market research will tell you some of this. Anthropological research will also tell you some of this.
For me, being a former journalist, the quick, cheap and easy thing to do is to ring up a bunch of them and simply talk to them. Intelligent listening with the odd question thrown in is a great way to do some research and most people respond really to being asked their opinion.
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I think dmad has it right: “We’ve debated ad nauseum what problem Vista solves for normal people. Sure anyone buying a PC next year will likely have Vista, but upgrade? Again, is that compelling?”
Shaky video recordings of real people may be the answer. Blogs too. But the deep, deep fundamental issue with marketing technology to non-techies is one of imagination.
When I write for Articulate’s clients (and Microsoft is one of them – full disclosure) the first thing I try to do is to understand the world of the reader. What bothers them? What do they read? What problems do they have? Focus groups and market research will tell you some of this. Anthropological research will also tell you some of this.
For me, being a former journalist, the quick, cheap and easy thing to do is to ring up a bunch of them and simply talk to them. Intelligent listening with the odd question thrown in is a great way to do some research and most people respond really to being asked their opinion.
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Be careful, we don’t want too many blogger goes videoblog because they doesn’t provide caption or transcript for deaf and hard of hearing community.
gwlj
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Be careful, we don’t want too many blogger goes videoblog because they doesn’t provide caption or transcript for deaf and hard of hearing community.
gwlj
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Robert, good to see we are on the same sheet of music. 🙂 http://glasshouse.waggeneredstrom.com/blogs/frankshaw/archive/2006/06/06/597.aspx
re: PR and blogs, it’s all about evolution…
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Robert, good to see we are on the same sheet of music. 🙂 http://glasshouse.waggeneredstrom.com/blogs/frankshaw/archive/2006/06/06/597.aspx
re: PR and blogs, it’s all about evolution…
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I do not completely agree with Kirupa and dmad, The purpose of producing anyhing is to sell it based on a need. We are used to PRthat shows use the problem and a solution. With technology, it is a changing enviorment that requires a constant watch just to see what is available.
The current normal person (non-techie) has a boat-load of issues and marketers are trying to solve those issues with out dated methods by shoving solutions at people and watching what works. What we need is for the normal person to tell the producers what the problem is and for the producer to listen and resolve that issue.
This is not proactical due to the number of people walking around, how ever, given the internet and all that it brings we now have the ability to get closer to this possibility.
Imagine, telling GM or ford exactly what you want your transportation to do for you and they produce it.
Technology is now as ingrained into our lives as phone service and it is only going to get more involed with our lives, it is time we (techies that is) stop drooling over ever new gadget or software that comes out and start reliazing the potential that we have in our hands.
Guy
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I do not completely agree with Kirupa and dmad, The purpose of producing anyhing is to sell it based on a need. We are used to PRthat shows use the problem and a solution. With technology, it is a changing enviorment that requires a constant watch just to see what is available.
The current normal person (non-techie) has a boat-load of issues and marketers are trying to solve those issues with out dated methods by shoving solutions at people and watching what works. What we need is for the normal person to tell the producers what the problem is and for the producer to listen and resolve that issue.
This is not proactical due to the number of people walking around, how ever, given the internet and all that it brings we now have the ability to get closer to this possibility.
Imagine, telling GM or ford exactly what you want your transportation to do for you and they produce it.
Technology is now as ingrained into our lives as phone service and it is only going to get more involed with our lives, it is time we (techies that is) stop drooling over ever new gadget or software that comes out and start reliazing the potential that we have in our hands.
Guy
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Preparing for my interviews at Microsoft (one was actually for Microsoft Dynamics), my perception of Microsoft as a company definately changed, and Channel 9 was also a part of that.
It’s amazing what a minute of video can do, even comparing it against the many blogs (or even podcasts) by Microsoft employees.
Blogs are great for communicating many things, but they won’t touch on things like corporate culture, etc. Also, the thing about blogs and podcasts that I’ve found is that most have very specific content, so they aren’t geared towards the general public who have little or no knowledge on the topic.
Om Malik has said, when he writes on his blog, he’s speaking to us, but if he’s writing in Business 2.0, it’s like he’s writing to his grandmother (or something like that).
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Preparing for my interviews at Microsoft (one was actually for Microsoft Dynamics), my perception of Microsoft as a company definately changed, and Channel 9 was also a part of that.
It’s amazing what a minute of video can do, even comparing it against the many blogs (or even podcasts) by Microsoft employees.
Blogs are great for communicating many things, but they won’t touch on things like corporate culture, etc. Also, the thing about blogs and podcasts that I’ve found is that most have very specific content, so they aren’t geared towards the general public who have little or no knowledge on the topic.
Om Malik has said, when he writes on his blog, he’s speaking to us, but if he’s writing in Business 2.0, it’s like he’s writing to his grandmother (or something like that).
LikeLike
i’m always surprised to see how many IT/developer people are completely clueless. in high school i took a Cisco networking class and the teacher didn’t know what Slashdot was. had never heard of it. this was like 3 years ago, but still.
also i’ve met lots of web developers who have never heard the term “model-view-controller”.
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i’m always surprised to see how many IT/developer people are completely clueless. in high school i took a Cisco networking class and the teacher didn’t know what Slashdot was. had never heard of it. this was like 3 years ago, but still.
also i’ve met lots of web developers who have never heard the term “model-view-controller”.
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Come up with a compelling product, plain and simple.
I’m a geek, I know about TechMeme, and I could give a damn about it. It does nothing special for me.
As for Schwartz, Soalris is not fully OSS yet and Sun has reversed the direction of their company slowly over several years after maintaining a business plan for 20 years. That could be his problem. A silly ass video blog is not going to teach CTOs that Sun knows what they are doing that’s for damn sure.
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Come up with a compelling product, plain and simple.
I’m a geek, I know about TechMeme, and I could give a damn about it. It does nothing special for me.
As for Schwartz, Soalris is not fully OSS yet and Sun has reversed the direction of their company slowly over several years after maintaining a business plan for 20 years. That could be his problem. A silly ass video blog is not going to teach CTOs that Sun knows what they are doing that’s for damn sure.
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Sun’s problems and your problems are completely different.
Sun is having trouble surviving in a commodity hardware marketplace, and there are no huge technology developments on the horizon where their integrated model will work (though that’s what people said of Apple 5 years ago). They aren’t high end enough to compete with IBM, aren’t cheap enough to compete with HP. They’re Pontiac. They aren’t Chevy, they aren’t Cadillac, and not just investors have trouble hearing their message. Customers can’t identify with their place in the market, either. On the other hand, Pontiac is very underrated.
As for MS, there’s a simple way to get more exposure for new stuff: release less stuff. In this case, the cure is worse than the disease, so you’ll just have to console yourself with billion dollar videogame machine marketing campaigns and million dollar office and windows rollouts. POOR MS!
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Sun’s problems and your problems are completely different.
Sun is having trouble surviving in a commodity hardware marketplace, and there are no huge technology developments on the horizon where their integrated model will work (though that’s what people said of Apple 5 years ago). They aren’t high end enough to compete with IBM, aren’t cheap enough to compete with HP. They’re Pontiac. They aren’t Chevy, they aren’t Cadillac, and not just investors have trouble hearing their message. Customers can’t identify with their place in the market, either. On the other hand, Pontiac is very underrated.
As for MS, there’s a simple way to get more exposure for new stuff: release less stuff. In this case, the cure is worse than the disease, so you’ll just have to console yourself with billion dollar videogame machine marketing campaigns and million dollar office and windows rollouts. POOR MS!
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@9 I guess that was basically way I was saying but didn’t articulate it well. Solve their problems with solutions not technology buzz words and features.
Take the iPod. Did the market ask for the iPod? The market would suggest that it didn’t given that there were a plethora of choices in the portable music space..even the MP3 player space. At its core all the iPod is is an MP3 player. I think one of the reasons the iPod took off is the Apple didn’t market it as an MP3 player, which is what the majority of companies had done up to that point. Normal people likely said “What the hell is an MP3 player?” “What the hell is MP3?”
Do normal people care how navigation software works in their cars? Do normal people care that BMW’s iDrive is java based? (which is likely one reason why it sucks, but that is a different converastion.
Do normal people care that Tivo runs Linux and the WMC is Windows based? (again probably why one sucks and the other doesn’t.. I didn’t say which.. draw your own conclusions )
Again, many geeks think that technology is the objective. Technology is the method.
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@9 I guess that was basically way I was saying but didn’t articulate it well. Solve their problems with solutions not technology buzz words and features.
Take the iPod. Did the market ask for the iPod? The market would suggest that it didn’t given that there were a plethora of choices in the portable music space..even the MP3 player space. At its core all the iPod is is an MP3 player. I think one of the reasons the iPod took off is the Apple didn’t market it as an MP3 player, which is what the majority of companies had done up to that point. Normal people likely said “What the hell is an MP3 player?” “What the hell is MP3?”
Do normal people care how navigation software works in their cars? Do normal people care that BMW’s iDrive is java based? (which is likely one reason why it sucks, but that is a different converastion.
Do normal people care that Tivo runs Linux and the WMC is Windows based? (again probably why one sucks and the other doesn’t.. I didn’t say which.. draw your own conclusions )
Again, many geeks think that technology is the objective. Technology is the method.
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Second Life is still small time, despite their dreams of being the biggest MMO and it doesn’t surprise me that nobody has heard of them in Montana.
Mark these words, the #1 problem Second Life will have for wide adoption is scaling, which Rosedale disputes and ridiculously compares to Google, see: http://www.blogcharm.com/vtor/33219/
Get more than 75 people on a single sim (server) in SL and things start falling apart. *This* will be the achille’s heel of SL if they don’t work this out somehow. Isn’t going to be a lot of people who want to spend $200/month for a server that can only have 75 people on it, even if it’s all 3D and can do cool, geeky things.
I like Second Life, have been working on building a business annex there, but I see this as a major drawback for the platform in the bigger picture. Especially when it comes to holding larger events.
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Second Life is still small time, despite their dreams of being the biggest MMO and it doesn’t surprise me that nobody has heard of them in Montana.
Mark these words, the #1 problem Second Life will have for wide adoption is scaling, which Rosedale disputes and ridiculously compares to Google, see: http://www.blogcharm.com/vtor/33219/
Get more than 75 people on a single sim (server) in SL and things start falling apart. *This* will be the achille’s heel of SL if they don’t work this out somehow. Isn’t going to be a lot of people who want to spend $200/month for a server that can only have 75 people on it, even if it’s all 3D and can do cool, geeky things.
I like Second Life, have been working on building a business annex there, but I see this as a major drawback for the platform in the bigger picture. Especially when it comes to holding larger events.
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Robert
I think a lot of people are intimidated by technology because a lot of it is not user friendly. Even educated professionals can be put off by the use of ‘jargon’.
Being a user of technology, self taught and always learning not a ‘specialist’, I look at blogs, cell phones, computers and the like as communication tools in the same way that I use a car to travel or go to work.
Serge
Biz:
http://www.njconcierges.com
Blog:
http://www.sergetheconcierge.com
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Robert
I think a lot of people are intimidated by technology because a lot of it is not user friendly. Even educated professionals can be put off by the use of ‘jargon’.
Being a user of technology, self taught and always learning not a ‘specialist’, I look at blogs, cell phones, computers and the like as communication tools in the same way that I use a car to travel or go to work.
Serge
Biz:
http://www.njconcierges.com
Blog:
http://www.sergetheconcierge.com
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Well, if you remember getting out of Seattle or especially the US, you will find a lot of people not even knowing about what the people in the US know about.
Why should they? It does not affect their daily life. It needs something like the just started Podcast of the German chancellor to get people attracted to a new technology. *That* will give exposure. 🙂
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Well, if you remember getting out of Seattle or especially the US, you will find a lot of people not even knowing about what the people in the US know about.
Why should they? It does not affect their daily life. It needs something like the just started Podcast of the German chancellor to get people attracted to a new technology. *That* will give exposure. 🙂
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hm. well, manual trackback:
“How to make / get normal people to see your technology”
http://crueltobekind.org/archive/2006-06-07/how_to_make__get_normal_people
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hm. well, manual trackback:
“How to make / get normal people to see your technology”
http://crueltobekind.org/archive/2006-06-07/how_to_make__get_normal_people
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Simple.
Tell them not to focus on technology, but on solving problems that people care about.
Or just tell them to read Godin’s “All Marketers are Liars”…
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Simple.
Tell them not to focus on technology, but on solving problems that people care about.
Or just tell them to read Godin’s “All Marketers are Liars”…
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Luogo interessante, buon disegno, lo gradisco, signore! =)
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Luogo interessante, buon disegno, lo gradisco, signore! =)
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