Is trust evolving, blogger asks

The Orcology blog asks "Is Trust Evolving." Talks about following my blog. "He's human and wants to be a better dad, husband, and employee at Microsoft. 95 people joined that conversation and you can read their comments. You can't help but the trust the guy. But wait a second. This is a Microsoft blog. Or is it? I can't tell anymore."

It is a nutty world we're all connected to, isn't it?

To me, I don't trust someone who's solely in it for the money. That's the way lots of companies behave. Heck, I even behave that way sometimes. But my best work is when I'm doing something for fun, or in support of a philosophy, like 'the world needs better software.' Blogging lets me communicate with you about when I'm not just thinking about business. Why? Cause there isn't a business model on my blog. It's why I'm turning down free stuff now, why I don't have ads here, etc. Yeah, my audience does give me career power, but that's not why I started it and it's not what drives me to share my life with you.

Why do it then? Because audiences improve everything they touch. Our book is better because we showed it to you before we published it. My videos on Channel 9 are better because you're able to add your two cents onto the subject (or ask a question I forgot to ask). My friendships are better cause everyone in the world gets to see what I'm thinking and going through and we don't need to cover that stuff when we get together. Even my relationship with my wife is better. If I forget to take out the trash all she has to do is tell you and then I'll get heck about it from everyone. It's funny the personal feedback I get on all these topics. 

I do sometimes find it really weird when people come up to me at work that I don't even know and ask "how's the new car" or "sorry about your mom." Today Andrew Clinick who works on the HD-DVD team at Microsoft stopped me at lunch to talk about my new HD-DVD player and my new HDTV. What a weird world I live in.

Our ideas of trust and community and all that are under radical change because of the Internet.

The other day I got a call from a student in India and we had a nice little chat. It was no different than if I had called my best friend up.

Thanks for the trust! Hey, even if you don't like Microsoft you're OK. 🙂

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Journalism matters, Mark Cuban says

Mark Cuban tells journalism companies how they can get audiences. Hey, Mark, that isn't the problem in journalism. The problem is how do you pay for great journalism?

We're seeing lots of journalists getting laid off. Why? Because the business no longer works. The advertisers are taking their money and moving online. Paying Google and Yahoo and Microsoft and Craigs List and Ebay to do the work that the newspaper ads used to do.

Free journalism only takes us so far. Yeah, using bloggers you'll find out about major news events like earthquakes and fires and when your neighbor gets murdered. Maybe. If there's a blogger nearby who cares.

But you won't get the kind of journalism that local papers used to do. Are there any bloggers out here that sit in city council meetings? That attend shareholder meetings? That build relationships with people at places of power? Yeah, some do, but they are still pretty rare and as Tim O'Reilly learned most of us aren't really here to do journalistic work, but rather to tell the world what we think (the two are different).

I wish I had better answers, though, cause I do agree with Mark Cuban that journalism is important.

Speaking of that, I appreciate it when a publication takes 500 hours and puts our products through its paces like what Tom's Hardware did recently with Windows Vista. Or, ComputerWorld's 20 Things You Won't Like about Windows Vista. Ed Bott pointed me to those. I might not agree with all of the points made there, but I do appreciate that journalists are putting in some serious work taking a look at our products.

I wonder how we can ensure that journalists can continue to get paid for that work?

Carlo goes further and says "Journalism Is Broken." Oh, I agree with his point that opinion matters. I've learned over and over that my audience is smarter than me. Richer than me. More knowledgeable than me. More connected than me. No matter what I say, no matter how well researched it is, it always gets better after an audience hears it and can leave their two cents about it.

Jeff and I were talking about that today. He told me how he learns from the people who show up on Channel 9 and On10.net everyday and how he thinks that any corporate site that doesn't have comments, trackbacks, or ways to interact like a Wiki are just blowing it.

I agree. Where's the newspaper that has open comments on every story like we do on Channel 9 or On10?

Wish I was Rebooting

I am watching the reports from Reboot, which is taking place now in Copenhagen, and wishing I was there. I was planning on being there before my mom died, but now I have to watch Nicole and Thomas and all the cool European technologists having a good time from afar.

Lee Wilkins says that it's one of the best conferences he's ever attended.

Nicole has a ton of excellent interviews again (she always does).